The world is moving fast and nothing epitomizes the speed of business today better than the evolution of social media. In less than a decade we've seen multiple transformations. New platforms have emerged while others have disappeared and brands and agencies continue to race, and often struggle, to keep pace with the rate of change. We've gone from collecting fans to creating great content, and now as the game changes once again, the emphasis is on data, measurement and connecting to business objectives. In this session we'll explore how marketers can win today and take a look at what the future may hold.
Presenter: Rick Liebling, Head of Global Marketing, Unmetric
As social media strategies continue to evolve, finding the ability to relate to your customers and stay relevant remains top of mind. Whether it is being responsive with engaging content or providing clear purchase and services paths to each customer, extending brand love and trust is a key component to a successful social media content strategy. Dawn DeVirgilio, Global Social Media Manager, ExactTarget Marketing Cloud will discuss how Radian6 Buddy Media Social Studio can help social marketers streamline and publish engaging content that resonates with customers. Please join us to learn how you can help invite your customers to respond and share your social content to expand reach.
Presenter: Sheehan Murphy, Director, Salesforce ExactTarget Marketing Cloud
Social Helping to Win the Hearts & Minds of Digital Consumers
Did you know that 97% of business executives want social integrated across their business? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. It’s not hard to understand why. Social has become a preferred method of communication for consumers. And businesses are realizing the many benefits of social including actionable insights, better service, driving sales and creating better customer relationships. When executed right, social can help win the hearts and minds of digital consumers. From GM to LEGO to Marriot, Oracle works with many brands that make the customer the center of everything they do—and social plays a pivotal role. Join Rahim Fazal as he discusses social business strategy and how social technology plays a critical function across successful companies’ customer experiences.
Presenter: Rahim Fazal, Senior Director, Product Strategy, Oracle Social Cloud
Rahim Fazal is a Senior Director of Product Management Strategy in the Oracle Social Cloud.
Most recently, Rahim was the Founder and CEO of Involver, an enterprise social media platform used by more than one million companies and many Fortune 500 brands, such as Best Buy, Target, Nike, MTV, and Facebook. Involver was a founding member of Facebook’s Preferred Developer Program, the first company to bring business applications into Facebook, and the platform Facebook chose to power its most high-profile marketing activities, including the Super Bowl, Olympics, World Cup and 500m user milestone.
While still in high school, Rahim co-founded a web-hosting company and negotiated its sale for $1.5 million while taking his Senior Year final exams. He then started a web services platform business and took it public, becoming one of the youngest directors of a publicly traded company in the country.
Rahim was honored at The White House with an Empact 100 Award by Startup America and The Kauffman Foundation. He has been named one of the Top 30 Entrepreneurs Under 30 in America by Inc Magazine, and one of the Top 25 Digital Thought-Leaders by iMedia.