An Agency Guidebook for Solving the Marketing Data Problem

Are you spending too much time prepping marketing data for the analysis your clients require? Agencies are held tightly accountable for marketing performance to their clients among a continued proliferation of marketing and advertising data sources. The time-consuming collection of this data, and the even more challenging formation of a single source of reporting truth is putting a strain on agency analytics resources. Learn how agencies and Marketing professionals have found a budget-saving and time-creating solution with through ChannelMix, marketing’s data engine.

Presenter: Matt Hertig, Co-Founder, Alight Analytics

Matt Hertig is the Co-Founder of Alight Analytics, an independent marketing analytics firm based in Kansas City, Missouri. Under his leadership, Alight has developed an industry-leading marketing analytics platform, ChannelMix, which has established Alight Analytics at the cutting edge of multi-channel marketing analytics. Prior to founding Alight Analytics, Matt built an extensive background in CRM, database marketing, web strategy and business intelligence by serving as an executive leading multi-million dollar database marketing systems and multi-channel web strategies at companies such as AMC Theatres, American Century Investments and Payless ShoeSource.