January 19, 2016Hyatt Regency Washington on Capitol Hill, DC

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Trust, Transparency, Science and Accountability

It’s payback time! Advertising broke the Internet, and just about all of the stakeholders finally are getting pissed. Many marketers are losing faith in the system. Where their ads are going, they still wonder. Are they being seen? And who is making what from that CPM they are paying anyway? But they aren’t alone. Consumers are fed up with ad and data collection abuse. Site experiences degenerate, data gets harvested. And whatever happened to those “better, more relevant ads” this system promised years ago? Why not toggle that ad blocking switch and get the experience we really want? And even the high-tech beneath all of this is biting back – fueling an endless arms race between ad fraudsters and the ad tech stack. We can’t even tell (or agree) whether bots or humans are viewing this stuff.

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Featured Speakers

The Reckoning 2016 Participants Include:


 

 


Quality Pledge


MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.



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Conference Content Programmer

Steve SmithSenior Editor, MediaPost


What people are saying about MediaPost's Marketing conference...


"By far one of the best conferences I have ever attended.  It was a no nonsense forum, quality people, great conversation and incredible content"
- Ari Zoldan, Talk Radio News Service, Washington, DC

“This was a comprehensive view of the changing political landscape. A must attend event.”
- Daniel Hodges, Managing Director, Consumers In Motion, LLC

"All politicians in Washington need to make sure to send their campaign managers to MediaPost's Marketing Politics conference. Less than that would be pure trial and error that may cost them large sums with low ROI."
- Harun Kazaz, President and CEO, American Story Channel/American Software Works

"It's exciting times to be in political marketing -- the MediaPost Marketing Politics conference pulls the issues and players together in one place."
- Joan FitzGerald, SVP Television & Cross-Media Services, comScore

"Above all other conferences, MediaPost events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
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