Trust, Transparency, Science and Accountability
It’s payback time! Advertising broke the Internet, and just about all of the stakeholders finally are getting pissed. Many marketers are losing faith in the system. Where their ads are going, they still wonder. Are they being seen? And who is making what from that CPM they are paying anyway? But they aren’t alone. Consumers are fed up with ad and data collection abuse. Site experiences degenerate, data gets harvested. And whatever happened to those “better, more relevant ads” this system promised years ago? Why not toggle that ad blocking switch and get the experience we really want? And even the high-tech beneath all of this is biting back – fueling an endless arms race between ad fraudsters and the ad tech stack. We can’t even tell (or agree) whether bots or humans are viewing this stuff.Read More
The Reckoning 2016 Participants Include:
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
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