Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad research company. ...
Today's Opinions
What better way to appeal to a wide range of TV viewers looking for live TV programming than to move to free TV-streaming? ...
The new platform, Melissa Marketplace, takes its lead from consumer online marketplaces such as Amazon, eBay and Etsy. ...
Two new scripted dramas plus a serialized, documentary crime story were among the fall schedule announcements made Tuesday by ABC. ...
The spot hows that it takes a village of weird folk, with divergent looks and personalities, dressed in every type of Speedo, to become a true crowd. ...
Publishers are being hit with rate hikes, poor service and a 2% surcharge, NewsMedia Alliance charges. ...
Google's gen AI tool Veo, announced at Google I/O Tuesday, can produce high-quality 1080p resolution video from text, image, and video prompts. ...
Media and political figures speak out against Dave & Buster's letting customers wager against one another on arcade games. ...
Most firms face data challenges, but are working on solutions, Porch Group Media and Ascend2 report. ...
"Common sense" is one of those underpinnings of democracy that we take for granted. But what if the very concept of common sense isn't true? ...
Strategically deployed promotions can have a meaningful impact on increasing share of wallet with the more price-elastic, single-game-ticket-buying public. ...
A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about the true magnitude of the practice. That said, a significant percentage of ANA members aren ...
"Tonight Show" host Jimmy Fallon was to be found singing onstage as the presentation began with the opener: "What even is prime time?" ...
Fox is so enthusiastic about its new animated comedy for next fall, "Universal Basic Guys," that the network has already renewed it for a second season. ...
The Scot for Scotts Lawn Care is so fierce in a raw, Braveheart kind of way, he's almost too much man for the screen. ...
Google says it is handling this experiment responsibly. But publishers still wonder. ...
"Section 230 is now poisoning the healthy online ecosystem it once fostered," Reps. Cathy McMorris Rodgers (R-Washington) and Frank Pallone, Jr. (D-New Jersey) say. ...
The lingerie company says the service, which helps people design unique prints for bralette-and-panty sets, paves the way for many other uses. ...
InboxArmy has joined the Global Email Alliance of email marketing experts who help enterprise brands with strategic direction and production as well as deliverability, security and compliance. ...
Olivier Francois' "sizzle" reel features the likes of Bono, Bruce Springsteen and Will Ferrell, who have all appeared in Stellantis campaigns. ...
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getting creative about capturing information" about an audience and users while respecting privacy. The secret is using LLMs and create a platform that "listens" f ...
Businesses that are not part of the political fray must accept the extra challenge of capturing their target audience's focus amid a sea of electioneering. ...
The cost per lead from search ads rose 25% on average -- $66.69 in 19 of 23 industries - with an average increase of about 25%, according to LocaliQ, which reported the average CPL in 20 ...
If the rumors are correct, Open AI is broadening its reach and is taking on Google search in a full-frontal assault. ...
India is the eighth largest ad market according to GroupM's latest global forecast. In a recent earnings call Omnicom CEO John Wren said he expects the company's operations in the country will triple in size ov ...
Sinclair Inc., one of the biggest U.S. TV station groups, wants to get smaller - perhaps by 30%, according to reports. ...
NBCU announced Friday that NBC will have two new comedies and one new drama series premiering this fall. ...
UK trade group warns that purported plan could undermine "the financial sustainability of journalism." ...
Are you ready for the next revolution in paid search? ...
How the brand notorious for its pickle-brine-spilling packaging solved the problem and delighted fans. ...