by Robert Williams on Apr 26, 10:36 AM
About 37% of Americans said they're at least somewhat likely to watch the WNBA with Clark now in the league.
by Robert Williams on Apr 25, 6:24 PM
Broadcast TV also offers a way to reach consumers who can't be reached through streaming platforms that don't carry advertising.
by Robert Williams on Apr 24, 6:53 PM
While Americans generally value the idea of press freedom, they are more divided over the issue of protecting a free press or preventing the spread …
by Robert Williams on Apr 23, 4:54 PM
The social-video app experienced a higher cost-per-thousand as it faces the possibility of a U.S. ban.
by Robert Williams on Apr 22, 1:30 PM
The spending by newcomers to national television advertising hit $1.36 billion, trade group VAB said.
by Steve Sternberg on Apr 22, 12:00 PM
This week's edition continues The Sternberg Report's monthly series, where I review TV shows I label as the Good, the Too Bad, and the Ugly. …
by Robert Williams on Apr 19, 11:49 AM
The grocery, baby and pet category last year totaled $266 billion in online sales to remain at the top.
by Robert Williams on Apr 18, 7:52 AM
Identification not only helps retailers, but also brands that are seeking to reach audiences on retail-media networks.
by Robert Williams on Apr 17, 6:19 PM
Brands can boost sales growth by working to reshape people's expectations amid the conditions - or context - in which people make choices.
by Robert Williams on Apr 16, 2:02 PM
Larger companies have been better equipped to harness their advantages in first-party data and technology.