by Joe Mandese on May 29, 10:43 AM
WPP was the winningest of Madison Avenue's major holding companies during Q1 both in terms of total new account wins and gross billings, according to …
by Joe Mandese on May 28, 4:20 PM
"Advertising investment is set to fall 8.1% - $49.6 billion - worldwide this year," WARC Head of Data Content James McDonald writes in "The Impact …
by Joe Mandese on May 28, 3:54 PM
The Interactive Advertising Bureau (IAB) has published some valuable research -- including a series of ongoing tracking studies of the buy-side and the sell-side -- …
by Joe Mandese on May 28, 2:05 PM
'What goes up must come down' may be a core principle of physics, but it also apparently applies to digital media during a pandemic. While …
by Joe Mandese on May 27, 3:08 PM
It's the newest form of product placement, but the fastest-growing one, and given the shifts in viewing taking place during the COVID-19 pandemic, streaming TV …
by Joe Mandese on May 26, 4:44 PM
The data, which comes from the latest edition of NPD's Mobile Data Consumption Report, also shows March saw month-over-month smartphone data consumption jump 27%.
by Joe Mandese on May 26, 3:55 PM
Despite the disruption of many major televised sports events due to the COVID-19 pandemic -- or maybe because of it -- the number of Americans …
by Joe Mandese on May 26, 11:55 AM
Much like the stock market (see SPX [S&P 500]), the year-to-date performance of the major publicly-traded digital advertising companies has been a roller coaster, though …
by Joe Mandese on May 26, 11:39 AM
The U.S. national TV advertising marketplace will decline 15% in 2020 due to the disruption of the COVID-19 pandemic, especially the displacement of billions of …
by Joe Mandese on May 26, 11:21 AM
The outlook for the 2020-21 network TV upfront advertising marketplace is mixed, according to a survey of a representative sample of advertising executives conducted in …