by Joe Mandese on Apr 30, 4:54 PM
It's morning again in America, especially if you're on a digitally-connected device. An analysis of the first three weeks of the U.S. shutdown by Tapad …
by on Apr 30, 2:10 PM
Yearly spending growth on Google gradually slowed from 15% in January to 4% in March as advertisers slashed spending.
by Joe Mandese on Apr 30, 2:03 PM
A flash report from ECI Media Management on the impact the COVID-19 pandemic is having on media price inflation -- make that deflation, for the …
by Joe Mandese on Apr 30, 11:37 AM
There are mixed signals about the underlying health of the ad marketplace -- both current and projected for the balance of the year. According to …
by on Apr 29, 3:29 PM
Nielsen found that audiences identified as "heavy sports viewers" are finding other shows to watch, as indicated by their tweets.
by on Apr 29, 3:28 PM
Amazon's brand value rose 32% in the past year as the e-commerce giant experienced surging demand among homebound consumers during pandemic lockdowns.
by on Apr 29, 3:27 PM
Republicans are 31% more likely than Democrats to say they feel at least somewhat free and unrestricted.
by Joe Mandese on Apr 28, 3:52 PM
The No. 1 use of ad budgets recouped from the cancellation of sports-related TV buys is returning it to the advertiser's bottom line. That's what …
by Joe Mandese on Apr 28, 3:23 PM
While there have been volumes of research indicating consumers are feeling more anxious, worried, and depressed about their lives following the COVID-19 pandemic, it doesn't …
by Joe Mandese on Apr 28, 2:15 PM
The net effect -- difference among those Americans saying they are using a medium more vs. those who say they are using it less -- …