JOANN ROSS, Executive VP of Sales at CBS for the past four years, will replace
Joe Abruzzese as President of Network Sales. Ross, second in command to Abruzzese in the CBS sales
department, is a 10-year veteran of CBS, joining the network in 1992 as VP of Olympic Sales. Prior to joining CBS, she was with ABC for three years, where she sold daytime before being named a Prime
Account Executive. She also spent time at the media buying firm Bozell.