• by Steve McClellan  @mp_mcclellan, December 29, 2017

Adam Kasper has been appointed executive media director at digital agency Genuine, part of Interpublic Group.

Kasper previously served as chief media officer at Havas Media North America from 2005 until June of last year. Most recently he was an independent strategic advisor. 

Genuine was acquired by IPG’s Jack Morton in 2014. Both shops are based in Boston.