• by Larissa Faw , August 27, 2019

Cogniscient Media, part of MARC USA, is elevating Sadie Barlow from associate media director to director of integrated media, a newly created role. Barlow's role will be to ensure that all key disciplines — from analytics and MarTech to customer experience and CRM — are engaged from the start of all planning. She will continue to oversee media on Qdoba from her previous position.