Campaign 2020's 80/20 Rule: Broadcast Vs. Cable TV Ad Spending
- by Joe Mandese @mp_joemandese, July 17, 2020
Political ad spending is proving to be a boom for broadcasters, taking an 80% share of campaign spending to date, according to an update released by Advertising Analytics.
The major network affiliates have benefited the most.
Among cable's 20% share of political TV ad budgets, there's a notable split by …
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