ESPORTS
by Dan Conti on Jul 17, 1:41 PM
Among the tips to sustain the category's growth: Keep attracting fan-favorite athletes.
STRATEGY
by Laura Bedrossian, Joe Pollicino on Jul 16, 11:49 AM
In the new normal, companies get creative with Zoom and other video chat services to shoot videos while practicing safe social distancing.
STRATEGY
by Christy Hiler on Jul 15, 1:19 PM
If your brand hasn't forged a solid mission statement and set of beliefs, you should now be working on a crystal-clear set.
SPORTS
by Jon Last on Jul 14, 1:31 PM
Football, which seemed to be moving forward, impervious to the carnage in other sports, now has 55% of its fans strongly believing there will be no 2020 season.
TRAVEL
by Harvey Chipkin on Jul 13, 3:28 PM
In January, North Dakota started using the tagline "Follow your curiosity, not the crowds." Now that advice has taken on tremendous power.
EDUCATION
by Kathy Sheehan on Jul 10, 1:50 PM
For marketers, college students have traditionally been a captive audience. What happens when there are fewer students, mostly learning online?
EDUCATION
by Aaron Paquette on Jul 9, 1:34 PM
One idea: Provide virtual internships, which would have the added benefit of promoting greater diversity and wider access.
ALCOHOL
by on Jul 8, 1:50 PM
Traditionally, alcohol social media marketing sticks to themes of alcohol as a product to be shared in public settings. What now?
GEN Z
by Paul Neto on Jul 7, 3:21 PM
Social media has long been blamed for falsely spreading "fake news," but Gen Z-ers and millennials are taking it all in with a grain of salt.
PHARMA
by Steve Alperin on Jul 6, 2:31 PM
Among the tips: Don't scare your audience.