Kirshenbaum, Bond, Senecal & Partners (KBS) has appointed Laura Forman, previously with Ogilvy & Mather, as executive director, brand strategy. She will focus primarily on the agency's recently won PODS account and Amex.

While each of the individual agencies had their own ECDs, Clugston is the first to be officially announced in the U.S. since the merger.

Digital performance marketing company Cogint, Inc. has appointed former Epsilon CEO Andy Frawley, to its board of directors.  Frawley will advise Cogint operating unit Fluent on its growth and expansion strategies. Frawley has over three decades of industry experience. Most recently, Frawley served as President and CEO of Epsilon, a segment of Alliance Data Systems Corp. He also sits on the Board of Directors of the Data & Marketing Association and Curo Group Holdings Corp. Frawley joins the four existing board members, Ryan Schulke, CEO and Matthew Conlin, President, and independent directors Peter Benz, Director of Investment Management at Infinity …

Shopper and activation specialist Arc, part of Publicis Groupe’s Leo Burnett Group, has appointed Soche Picard CEO North America, a new role at the agency. Picard joins Arc from Geometry Global, where she held the dual role of team lead for Unilever Shopper and managing director for the agency’s New York office. She will relocate to Chicago and be part of the executive leadership team, reporting to Andrew Swinand, CEO Leo Burnett Group North America.  “Soche is an industry legend and a shopper marketing powerhouse,” stated Swinand. ”Her background blends executive leadership with a broad executional skillset that pairs seamlessly with our team’s …

Atmosphere Proximity, the New York office within Omnicom digital agency network Proximity Worldwide, has finalized two senior appointments designed to bolster its strategic and account departments. Mathew Ford joins as director of strategy and Eric Laffly joins as group account director. Both will report to managing director Garrett Franklin. Australian native Ford was previously with Interpublic’s Huge, where he was responsible for overseeing strategy across Chase, Thomson Reuters, Four Seasons, and mattress startup Casper. Earlier he served at Mullen Lowe Profero and Momentum. Laffly joins from IPG’s R/GA and previously drove digital product and service innovation at Wunderman and Digitas …

VML has rebranded its nearly 100-strong channel activation team to connections to better communicate its mission to connect brands with consumers. Clients include Wendy’s, Electrolux/Frigidaire and Tennessee Department of Tourist Development.   The rebranded practice will be led by Amy Worley, who has been promoted to chief connections officer. Previously she was executive director, channel activation.  Lisa Purpura has been promoted to managing director, media. Since joining VML in March 2017, Purpura is credited with helping grow the agency’s media business by more than 30%. Previously she was a vice president and account director with Havas Media in Chicago.  Of the rebranding VML …