by Joe Mandese on Apr 2, 8:36 AM
Of all the partnerships the consumer credit ratings bureau has struck since commercializing audience targeting the one it just announced with MRI-Simmons will have the most profound impact on the way planners and buyers think about identifying, targeting and reaching consumers.
by Joe Mandese on Mar 26, 8:34 AM
While the game advertising market still has some blurry lines, ad execs say it has become as easy to plan and buy as other digital platforms such as CTV, online video, and social media. Increasingly, it has dedicated ad budgets, too.
by Joe Mandese on Mar 25, 7:39 AM
Wieser cites the continuing improvement of the U.S. economy, including an upward revision for expansion of GDP by nearly a percentage point, approaching +5%.
by J. Walker Smith on Mar 20, 12:00 PM
The better our products get, the more they are alike. Quality is contagious. It multiplies itself. Quality follows quality, which is why quality also converges.
by Joe Mandese on Mar 18, 9:29 AM
In a first, Reset Digital has agreed to provide its proprietary neuro-programmatic data to another ad tech partner: relatively new, but well-capitalized audience aggregator Collective Audience.
by Joe Mandese on Mar 15, 3:27 PM
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' Jon Bond. "That's the Big Idea. It's about freedom for the oppressed. And that's very hard to counter."
To read more articles use the ARCHIVE function on this page.