by Laurie Sullivan on Mar 17, 4:33 PM
Developers at Qualtrics XM believe they have developed a process to tie the digital experience to the company's bottom line.
by Laurie Sullivan on Mar 16, 1:54 PM
Search volume typically rises in March, according to Microsoft Advertising. Despite pandemic surges, 51% of consumers late last year said they were comfortable traveling, with an additional 10% expecting to be comfortable by April 2022, according to the data.
by Laurie Sullivan on Mar 15, 2:58 PM
The FTC's complaint alleges that since 2014, HomeAdvisor has made false, misleading or unsubstantiated claims about the quality and source of leads the company sells to service providers.
by Laurie Sullivan on Mar 14, 4:23 PM
Pete Stein, who previously led Merkle's Experience and Commerce practice, was instrumental in the 2021 acquisition of LiveArea -- further positioning the company as a go-to experience partner for brands around the world.
by Laurie Sullivan on Mar 11, 2:58 PM
Apple, Google, IBM, PayPal, REI Co-Op, and Meta are among dozens of companies participating in a human rights campaign that asks Texas Gov. Greg Abbott to abandon legislation that criminalizes a parent for helping their transgender child access medically necessary, age-appropriate healthcare.
by Laurie Sullivan on Mar 10, 5:13 PM
The business now operates independently under the name DO Global. It is responsible for Baidu's international products and services for markets outside of China. The ad platform MediaGo is focused on Chinese advertisers looking to reach overseas users.
by Laurie Sullivan on Mar 9, 2:47 PM
The privacy feature protects against bounce tracking, which allows trackers to track someone even if browser-level privacy protections are in place.
by Laurie Sullivan on Mar 8, 5:21 PM
What is the value of apps, and how do they help with conversions and connections, especially with consumers deleting or ignoring them once they are downloaded to their mobile phone?
by Laurie Sullivan on Mar 7, 4:13 PM
CMO Stephanie Geno, who leads Innovid's Diversity, Equity, and Inclusion global task force, says what's least known about her is that "Stevie Wonder is my second cousin twice removed." She identifies most with the fictional character Khaleesi from the "Game of Thrones" series, known as the mother of dragons.
by Laurie Sullivan on Mar 4, 2:23 PM
Conductor CEO Seth Besmertnik donated funds to the Ukraine armed forces after relocating its employees who wanted to leave Kyiv before the Russian invasion of Ukraine. But he's doing much more.