- 'Savor' Superfoods: TDA Boulder Creates Extensive Campaign For Purely Elizabeth
MAD, Fern Siegel - Friday, May 31, 2024
In addition to ads, the campaign includes a partnership with goop.com. ...
- SKYY Asks 'Y,' Kicks Off Global Campaign
MAD, Fern Siegel - Thursday, May 30, 2024
The work is launching first in the U.S., Canada and South Afric ...
- Just How Popular Is Tubi? A New Campaign Explains
MAD, Steve McClellan - Thursday, May 30, 2024
The new campaign is from Mischief @ No Fixed Address, whose previo ...
- With Beckham And Messi, Adidas' New Spot Reinvents Pressure
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2024
Rolling into summer's biggest games, the athletic apparel company is introducing t ...
- Google Blames 'Data Voids' For Nonsensical Search Results
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
"Data voids" or "information gap" are the terms that Google head ...
- Large Language Models Have A Unique Voice That Technology Can Detect
Search & Performance Insider, Laurie Sullivan - Friday, May 31, 2024
AI tools help people plagiarize content by humanizing the phrases and helpi ...
- Google, OpenAI, HubSpot Execs Infuse AI Startup With Millions In Financial Backing
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Maven AGI's main goal at present is to build AI systems capab ...
- Google Says Leaked Search Docs Are Real, But Cautions Industry On Context
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
As search professionals try to process and understand what the data reveal ...
- Rethinking Ads On The Open Web
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
Quantcast has rebuilt its ad platform based on AI and machine learni ...
- Bouncie App 'Tolerated' By Teen Drivers
Out to Launch, Steve McClellan - Wednesday, May 29, 2024
Bouncie, an app for parents of younger drivers that monitors driving habit ...
- VML Promotes Fabuloso Cleaner With Telenovela-Style Spots
MAD, Fern Siegel - Tuesday, May 28, 2024
"Dramatically Clean" ups U.S. visibility of the popular multipurpose cleaner from Lat ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- Google Responds To AI Overview, Reveals Dangerous Answers To Queries
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Users have found that Google's AI Overview technology returns some misleading a ...
- Gold Peak Tea Debuts 'Real' Summer Campaign
Out to Launch, Fern Siegel - Friday, May 24, 2024
The "Real is Gold" tagline underscores tea brewed with real tea lea ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Search & Performance Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...
- Old Mout Cider Toasts Summer With New Ads
MAD, Fern Siegel - Thursday, May 23, 2024
The spot has online and social elements, including a Snapchat filter th ...
- Gen Z Creators Shoot 'Real Life' With Polaroid Go
MAD, Fern Siegel - Thursday, May 23, 2024
The brand's smallest camera captures Gen Z life: unpolished, messy, unique a ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- If Google Builds A Paywall For News, AI Subscription Services
Search & Performance Insider, Laurie Sullivan - Friday, May 24, 2024
Google is threatening to pull future investments in nonprofit news organizations acro ...
- Candy Swim: Airheads Vending Machine Gets Adults Back In The Pool
MAD, Fern Siegel - Wednesday, May 22, 2024
A first-of-its-kind Underwater Vending Machine that dispenses Airheads while submerged in ...
- Reality Stars Send Up Ghosting In Metro Flex Spot
MAD, Fern Siegel - Wednesday, May 22, 2024
The focus isn't love gone wrong. It's how cellphone carriers treat n ...
- Nulo Features Athletes With Their Pets Ahead of Olympics
Marketing Daily, Tanya Gazdik - Wednesday, May 22, 2024
The full suite of creative for the pet food brand launches Ju ...
- CMOs Predict AI Will Create 'Paradigm' Shift In ROI
Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2024
CMOs are looking toward generative GAI to minimize errors in marketing image ...
- Massive Outage Impacts Microsoft Ad Services
MediaDailyNews, Laurie Sullivan - Thursday, May 23, 2024
Bing's API took down Microsoft Copilot, DuckDuckGo and ChatGPT's web search ...
- Imagine The Amazon Rainforest As A Vast Desert
Mediapsssst, Richard Whitman - Wednesday, May 22, 2024
A campaign imagines an "Amazon Desert Rally." Environmentalists fear the rainforest cou ...
- Microsoft Unveils The Copilot Of Media Planning
Planning & Buying Insider, Laurie Sullivan - Thursday, May 23, 2024
You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planni ...
- AI Sparks Unexpected Flurry Of Search Tools
Search & Performance Insider, Laurie Sullivan - Thursday, May 23, 2024
Watching hummingbirds that had no idea how to reach their feeders aft ...
- Hot 'Love': Mike's Hot Honey Debuts Pairing Campaign
MAD, Fern Siegel - Tuesday, May 21, 2024
The new work is a shift in focus. The creative features ...
- Colonial Life: Live The Dream, Sell Insurance
MAD, Steve McClellan - Tuesday, May 21, 2024
Colonial Life is out with a new recruitment campaign from ad agen ...
- Danone Partners WIth Olympic Athletes For Drinkable Yogurts Campaign
Marketing Daily, Danielle Oster - Tuesday, May 21, 2024
Nourish Your Hustle" features Jordan Chiles, Kristie Mewis, and Sha'Carri Richardson, acro ...