- Retail Media Campaigns Are Effective In Customer Acquisition
Research Intelligencer, Robert Williams - Friday, May 17, 2024
Retail media advertising typically works best for marketers of apparel, accessories, heal ...
- Premium Long-Form Video Captures More Attention Than Digital Media
Research Intelligencer, Robert Williams - Thursday, May 16, 2024
Viewers tend to spend more time viewing ads that appear in cinem ...
- Younger Consumers Express Cautious Optimism About Future
Research Intelligencer, Robert Williams - Wednesday, May 15, 2024
A significant portion of Gen Z and millennial consumers are more optimist ...
- Marketers Say Budgets Have Fallen To Post-Pandemic Low
Research Intelligencer, Robert Williams - Tuesday, May 14, 2024
The decline comes as marketers cut back on labor, agency assignments a ...
- Ad Campaigns By Streaming Services Under-Deliver To Gamers
Research Intelligencer, Robert Williams - Monday, May 13, 2024
Streaming brands on average delivered one mobile gaming-first ad for every 2 ...
- Credibility, Changing Audience Behaviors Are Key Challenges For News Media
Research Intelligencer, Robert Williams - Friday, May 10, 2024
Powerful creative tools such as generative artificial intelligence have led to concer ...
- Podcast Ad Growth Decelerates Amid Challenges For Smaller Brands
Research Intelligencer, Robert Williams - Thursday, May 9, 2024
The growth rate of 5% in 2023 was the lowest in da ...
- Travel Shoppers Shift More Bookings To Mobile Devices
Research Intelligencer, Robert Williams - Wednesday, May 8, 2024
Consumer attention shifts from retail to travel bookings during certain periods su ...
- Consumers Face Obstacles To Making Decisions About Purchases
Research Intelligencer, Robert Williams - Tuesday, May 7, 2024
Three quarters of consumers said they feel bombarded by advertising. ...
- Younger Consumers Spend Most Time With Streaming Audio
Research Intelligencer, Robert Williams - Monday, May 6, 2024
Most audio listening happens outside the home during daylight hours. ...
- Most Americans Plan To Watch Summer Olympics
Research Intelligencer, Robert Williams - Friday, May 3, 2024
Gymnastics is the Olympic sport that Americans are most planning to watc ...
- More Consumers Plan Summer Travel Amid Spending Worries
Research Intelligencer, Robert Williams - Thursday, May 2, 2024
Almost two-thirds of consumers said media content has inspired them to tra ...
- Retail Media Sees Strongest Growth In Q1 Spending
Research Intelligencer, Robert Williams - Wednesday, May 1, 2024
Paid search campaigns are undergoing a significant transition as more marketers ado ...
- Consumers Favor Authentic Imagery Amid Gen-AI Growth
Research Intelligencer, Robert Williams - Tuesday, April 30, 2024
Consumers want transparency as they lose the ability to discern what's r ...
- Fast-Food Ads Were 5% More Effective On Linear TV Than On Streaming
Research Intelligencer, Robert Williams - Monday, April 29, 2024
Conversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming. ...
- Caitlin Clark Is Likely To Drive Higher WNBA Viewership
Research Intelligencer, Robert Williams - Friday, April 26, 2024
About 37% of Americans said they're at least somewhat likely to wat ...
- Americans Value Press Freedom While Fearing Misinformation
Research Intelligencer, Robert Williams - Wednesday, April 24, 2024
While Americans generally value the idea of press freedom, they are mo ...
- Mother's Day Shoppers Are Influenced By TV Advertising
Research Intelligencer, Robert Williams - Thursday, April 25, 2024
Broadcast TV also offers a way to reach consumers who can't ...
- TikTok's Ad Metrics Improved In Q1 As Marketers Sought Youth Audience
Research Intelligencer, Robert Williams - Tuesday, April 23, 2024
The social-video app experienced a higher cost-per-thousand as it faces the possibili ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023
Research Intelligencer, Robert Williams - Monday, April 22, 2024
The spending by newcomers to national television advertising hit $1.36 billion, tra ...
- Pandemic Had Lasting Effect On Digital Grocery Sales
Research Intelligencer, Robert Williams - Friday, April 19, 2024
The grocery, baby and pet category last year totaled $266 billion ...
- Customer Identification Helps To Drive Repeat Purchases
Research Intelligencer, Robert Williams - Thursday, April 18, 2024
Identification not only helps retailers, but also brands that are seeking ...
- Contextual Influences Significantly Drive Brand Choice
Research Intelligencer, Robert Williams - Wednesday, April 17, 2024
Brands can boost sales growth by working to reshape people's expectations am ...
- Top 10 & Mid-Tier Media Outlets Boost Share Of Digital Ad Revenue
Research Intelligencer, Robert Williams - Tuesday, April 16, 2024
Larger companies have been better equipped to harness their advantages in first-par ...
- Free, Ad-Supported Streaming Disperses Television Viewership
Research Intelligencer, Robert Williams - Monday, April 15, 2024
Amid this crowded landscape, metadata about the programming have become more signific ...
- More Marketers Say They'll Boost Upfront Spending This Year
Research Intelligencer, Robert Williams - Thursday, April 11, 2024
Streaming has cemented its place in the marketplace, with 30% of responden ...
- March Madness Showcases Growth In Women's Sports Viewership
Research Intelligencer, Robert Williams - Friday, April 12, 2024
Viewership for the women's final between Iowa and South Carolina was 2 ...
- Smart TV Ownership Expands, But High-End Sets See Less Growth
Research Intelligencer, Robert Williams - Wednesday, April 10, 2024
The portion of U.S. households that own a smart TV grew fr ...
- Instagram Gains On TikTok As Popular Platform For Teens
Research Intelligencer, Robert Williams - Tuesday, April 9, 2024
About a third of U.S. teens say Instagram is their favorite soci ...
- Pay-Per-Click Campaigns Are Harder To Manage, Experts Say
Research Intelligencer, Robert Williams - Monday, April 8, 2024
Loss of data associated with automated campaigns such as Google's PMax w ...