- CMOs Predict AI Will Create 'Paradigm' Shift In ROI
Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2024
CMOs are looking toward generative GAI to minimize errors in marketing image ...
- TikTok Announces Marketing Layoffs
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 22, 2024
The ByteDance-owned app plans to disband its global user operations team, whi ...
- TikTok Commits To Automated Performance, Launches Generative AI Ad Suite
MediaDailyNews, Colin Kirkland - Wednesday, May 22, 2024
TikTok will begin integrating generative AI into its ad products with "TikT ...
- Menges Appointed President of Rapp APAC
People on the Move, Fern Siegel - Wednesday, May 22, 2024
Menges will oversee agency offices spanning Malaysia, Singapore, South Korea, China a ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Metrics and measurement to determine bidding and budgets have become increasingly compl ...
- NBA Team Sponsorships Rise 7% To $1.5B
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBA teams have seen growth in marketing and sponsorship revenue, largely driv ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage Prospects
Email Insider, Ray Schultz - Tuesday, May 21, 2024
CallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- Jordan Joins Croud As First CMO
MAD, Fern Siegel - Thursday, May 16, 2024
As part of her remit, she will lead business strategy and integratio ...
- WFA Unveils 'Framework For Positive Marketing Behaviors'
MAD, Steve McClellan - Wednesday, May 15, 2024
The World Federation of Advertisers presented the new framework at the Glob ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- Why Life Is Bueno For This Ferrero SVP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 16, 2024
"There's this idea of Instagram versus reality and things feeling like th ...
- A Principled Approach To AI
Media 3.0, Daniel Hagen - Wednesday, May 15, 2024
Adoption of generative AI has outpaced both smartphones and tablets. Now ...
- Financial Services Industry Strives to Navigate U.S. Latino 'Bothism'
MAD, Mario Carrasco - Friday, May 10, 2024
While the industry has struggled to embrace bothism - the concept ...
- B2B Pride: Brands Sure Of Their Data Strategy Spend More And Make More
Email Insider, Ray Schultz - Thursday, May 9, 2024
Confident brands are more likely to expect revenue increases this year, Anteri ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...
- Meta To Provide Advertisers With Automated Image, Text Variations For Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 7, 2024
Meta is introducing new ways for marketers to use generative AI ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- TV Networks: Pump Up The 'Hush' Trump Promo Volume
TV Watch, Wayne Friedman - Tuesday, May 7, 2024
TV networks are running headlines citing Trump's criminal trial as "a hush-mon ...
- Omnicom Shuttering Sparks & Honey, Integrating Into OMNI
MediaDailyNews, Joe Mandese - Friday, May 3, 2024
The holding company is effectively shuttering cultural intelligence consultancy Sparks & Hon ...
- Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discov ...
- Brunner Partners With HIRI To Up Strategy, Marketing To Home-Improvement Industry
MAD, Fern Siegel - Wednesday, May 1, 2024
The agency will deliver building product marketing insights to benefit HIRI memb ...
- How This Connect The Dots Collective Founder Keeps Bucking The Odds
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 3, 2024
"You're satisfied with the financial part of it, but if you're n ...
- Mother's Day Gift: Brands Give Consumers A Chance To Opt Out
Email Insider, Ray Schultz - Tuesday, April 30, 2024
Consumers who find this a painful holiday can halt marketing emails. ...
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2024
Some 75% of marketers say collecting real-time experience data is critical ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- DiGiorgio Named CMO For Yieldmo
People on the Move, Fern Siegel - Thursday, April 25, 2024
She is charged with bolsters the ad platform's strategic growth plan. ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...