- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- 'What Is A Week End?' Visiting The 'Abbey' Where Maggie Smith Asked That Question
Marketing Daily, Teresa Buyikian - Wednesday, May 29, 2024
"Downton Abbey" superfans now have the chance to sip spirits on t ...
- Coca-Cola Launches Wozzaah Zero Sugar Flavor, Inspired By African Culture
Marketing Daily, Danielle Oster - Friday, May 24, 2024
Product adds tropical flavors to the Coke formula and will be availab ...
- Unlike Pepsi, Liquid Death Says It's Giving Away A Jet For Real
Marketing Daily, Danielle Oster - Tuesday, May 21, 2024
The stunt took inspiration from a Netflix documentary, and required consulting thr ...
- Will Legacy Cable TV Start Bigger Dollar Promotions For Streaming Bundles?
TV Watch, Wayne Friedman - Wednesday, May 22, 2024
Charter Communications is offering consumers up to $2,500 to switch to Spectr ...
- DeSorbo Highlights Malibu's 'Vacation' At Home
MAD, Fern Siegel - Friday, May 17, 2024
Its summer campaign posits the drink as an easy way to ki ...
- Budweiser Rolls Out Patriotic Packaging In Partnership With Folds Of Honor
Marketing Daily, Danielle Oster - Thursday, May 16, 2024
The company has committed to donating up to $1.7 million to nonprof ...
- Inside eBay's Next Generative AI Ad Marketplace
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across t ...
- TV Networks: Pump Up The 'Hush' Trump Promo Volume
TV Watch, Wayne Friedman - Tuesday, May 7, 2024
TV networks are running headlines citing Trump's criminal trial as "a hush-mon ...
- Restaurants Offer Free Delivery, Taco Specials For Cinco De Mayo
Marketing Daily, Teresa Buyikian - Thursday, May 2, 2024
Taco Bell customers can receive five crunchy or soft tacos for on ...
- Olipop Partners With Barbie For Peaches & Cream Soda
Marketing Daily, Danielle Oster - Wednesday, May 1, 2024
To promote the limited-edition release, the brand is launching a virtual experien ...
- Fried Chicken Is Good -- And So Is Life: KFC's Fashion Collection
Marketing Daily, Teresa Buyikian - Friday, April 26, 2024
Limited edition Life is Good x KFC items, now available for sal ...
- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About Economy
Email Insider, Ray Schultz - Thursday, April 25, 2024
Free postage and gifts are favored by Gen Z, Sheer ID report ...
- Manhattan Mini-Sets Promote Storage Company, Comics
MAD, Fern Siegel - Monday, April 22, 2024
Brand Up Comedy transformed Manhattan Mini Storage into unconventional club spaces. ...
- Quaker Bowls Us Over With Authentic Humans
Mad Blog, Barbara Lippert - Saturday, April 20, 2024
Interactive campaign presents intimate black-and-white portraits of 100 different people, who refle ...
- Hyundai Pauses Advertising On X After Pro-Nazi Adjacency
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Even after DoubleVerify's correction of X's brand-safety rating, the social messaging platfo ...
- Taylor Swift Launches Experiential Campaign With TikTok To Promote New Record
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Taylor Swift has partnered with TikTok to launch a new in-app campai ...
- Chipotle Goes Green, Partners With Golfer Max Homa
Marketing Daily, Teresa Buyikian - Wednesday, April 10, 2024
In honor of the Masters, six-time winner Homa will be featured ...
- YouTube Rolls Out Shopping Tools To Boost In-Stream Commerce
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
YouTube is unveiling in-stream shopping tools to facilitate new ways for creato ...
- UFL Tries Again For More Football TV: Call The Right Promo Play
TV Watch, Wayne Friedman - Wednesday, April 10, 2024
It's a challenge to make alternative sports leagues around existing TV spor ...
- Networks, Marketers Shoot For The Moon On Monday Eclipse Day
TVBlog, Adam Buckman - Monday, April 8, 2024
With the moon playing a key part in Monday's total eclipse ...
- Brief Encounter: Duluth Trading Co. Swaps Old Underwear For A Free Buck Naked Pair
MAD, Fern Siegel - Wednesday, April 3, 2024
The first 300 people to come to nationwide stores on April ...
- Uber, Lyft Offer Dueling Beyonce Promotions
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 2, 2024
Bantering with competitors is certainly one way to use social media f ...
- Streamers' National TV Marketing Dips 20% In Q1
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Streaming marketing on national paid and promotional TV networks continues to s ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- Instagram Launches Ads With Promotional Codes Option
MediaDailyNews, Colin Kirkland - Tuesday, March 19, 2024
The new option gives users promo codes listed in the ad's captio ...
- 'Jeopardy!' To Mark Well-Earned 60th Anniversary This Month
TVBlog, Adam Buckman - Wednesday, March 20, 2024
The birth date of "Jeopardy!" was March 30,1964. Later this month ...
- Warby Parker Gives Out Free Solar Eclipse Glasses
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 7, 2024
This will be the last total solar eclipse visible from the contiguo ...
- QSRs Race Toward NASCAR Sponsorships
QSR Insider, Teresa Buyikian - Wednesday, February 28, 2024
Chuck E. Cheese's partnership has gone beyond a car wrap and fi ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...