- Gatorade Revives 'Is It In You?' For Largest-Ever Campaign
Marketing Daily, Danielle Oster - Friday, May 31, 2024
The campaign also sees Michael Jordan return, providing narration for spot th ...
- Vroom, Vroom! BodyArmor Unleashes Virtual Pit Stop Experience
Marketing Daily, Danielle Oster - Thursday, May 30, 2024
The AR functionality shows up on limited-edition bottles spotlighting NASCAR driver Ry ...
- What Rugby Taught Me About Leadership
Media Insider, Kaila Colbin - Friday, May 31, 2024
Working with a renowned rugby team, I failed to appreciate how thoughtf ...
- Gannett to Serve As Media Content Partner For Soccer Championship
Publishers Daily, Ray Schultz - Thursday, May 30, 2024
The Concacaf federation covers North and Central America and the Caribbean. ...
- Travis Kelce Invites Consumers To Find Their Zen For ZenWtr
Marketing Daily, Danielle Oster - Friday, May 24, 2024
Kelce stars in the campaign's 30-second launch ad, which sees him reachi ...
- Travis And Jason Kelce To Appear At The Cannes Ad Festival
Mediapsssst, Richard Whitman - Sunday, May 26, 2024
They'll be originating an episode of their well-known podcast New Heights fr ...
- Surfer Magazine Bans Political Content From Forums
Publishers Daily, Ray Schultz - Monday, May 27, 2024
The magazine seeks to keep the conversations surf-related. ...
- PGA Tour Teams With X For Highlights
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 23, 2024
"The partnership comes as other tech giants also venture into sports programmi ...
- Microsoft Introduces Sports Audiences For Summer Olympics
MediaDailyNews, Laurie Sullivan - Thursday, May 23, 2024
Brands looking to connect with sports enthusiasts who seek out the late ...
- TNT Secures College Football Playoff Games, NBA Deal Concerns Remain
Television News Daily, Wayne Friedman - Thursday, May 23, 2024
Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN ...
- Warner Bros. Discovery With No NBA? And Much Less Sports Content
TV Watch, Wayne Friedman - Friday, May 24, 2024
WBD has never owned an over-the-air-broadcast network or TV station but ...
- Nulo Features Athletes With Their Pets Ahead of Olympics
Marketing Daily, Tanya Gazdik - Wednesday, May 22, 2024
The full suite of creative for the pet food brand launches Ju ...
- Bud Light Spotlights Sponsorship Of UFC's Dustin Poirier
Marketing Daily, Danielle Oster - Wednesday, May 22, 2024
The ad is a continuation of the campaign introduced by the bra ...
- E.L.F. Brings 'Lip Oil Change' To Indy 500
Marketing Daily, Sarah Mahoney - Wednesday, May 22, 2024
In a racing first, the beauty brand is sponsoring Katherine Legge, t ...
- Microsoft Unveils The Copilot Of Media Planning
Planning & Buying Insider, Laurie Sullivan - Thursday, May 23, 2024
You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planni ...
- NBA Playoffs: Ad Revenue Rises 3%, Viewing Down 12%
Television News Daily, Wayne Friedman - Wednesday, May 22, 2024
The NBA playoffs' first two rounds have pulled $274.6 million in nation ...
- Will Ferrell's First-Ever Sitcom Headlines Netflix Upfront News
TVBlog, Adam Buckman - Thursday, May 23, 2024
Will Ferrell is adding professional golf to the list of sports ...
- Danone Partners WIth Olympic Athletes For Drinkable Yogurts Campaign
Marketing Daily, Danielle Oster - Tuesday, May 21, 2024
Nourish Your Hustle" features Jordan Chiles, Kristie Mewis, and Sha'Carri Richardson, acro ...
- 'The Athletic' Boosts Its Tennis Coverage
Publishers Daily, Ray Schultz - Tuesday, May 21, 2024
The sports vertical, which covers the 11-month season for tennis, will recei ...
- NBA Team Sponsorships Rise 7% To $1.5B
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBA teams have seen growth in marketing and sponsorship revenue, largely driv ...
- Actor Jeremy Renner Can Run Again -- See His New Brooks Ad
Marketing Daily, Sarah Mahoney - Monday, May 20, 2024
After a near-fatal crash, he was told he would never walk. No ...
- Toyota Focuses On Overcoming Adversity In Racing Campaign
Marketing Daily, Tanya Gazdik - Sunday, May 19, 2024
With Toyota's goal of "Mobility for All," the Toyota Racing team develop ...
- How Big A Market Does Venu Sports Need?
TV Watch, Wayne Friedman - Monday, May 20, 2024
Venu Sports -- backed by Walt Disney-Fox Corp.-Warner Bros. Discovery -- cou ...
- Stagwell's Sport Beach Will Have Some Competition At Cannes
Mediapsssst, Richard Whitman - Thursday, May 16, 2024
Front Office Sports, a multi-platform media and news organization covering the busine ...
- Legacy TV-Backed Sports Streamer Now Has A Name: Venu Sports
Television News Daily, Wayne Friedman - Friday, May 17, 2024
Venu Sports, slated to launch in fall 2024, will be made availab ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- Skechers Teams Up With John Deere
Retail Insider, Sarah Mahoney - Wednesday, May 15, 2024
The footwear company's latest workwear partnership comes amid record sales and stea ...
- Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Total day viewing for all streaming platforms for age 2+ slipped ...
- Roku Channel Looks To Hit A Fastball With FAST Baseball Deal
TV Watch, Wayne Friedman - Wednesday, May 15, 2024
What better way to appeal to a wide range of TV viewe ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Nielsen is currently making measurement changes to revamp its system, which h ...