- NBCU Bigger FAST TV Move: Will Disney Join The Crowd?
TV Watch, Wayne Friedman - Tuesday, June 4, 2024
And will FAST channels try to add original content to their ...
- 'What Is A Week End?' Visiting The 'Abbey' Where Maggie Smith Asked That Question
Marketing Daily, Teresa Buyikian - Wednesday, May 29, 2024
"Downton Abbey" superfans now have the chance to sip spirits on t ...
- The Biggest Changes In 'TV' May Not Be What You Think
Media Insider, Cory Treffiletti - Wednesday, May 22, 2024
Inventory is no longer finite. And what's more, the audience is ...
- Netflix Dominates Gen Z's Time Spent With Streaming
Research Intelligencer, Robert Williams - Wednesday, May 22, 2024
One quarter of the Gen Z audience is Hispanic, making Spanish-language networ ...
- Slice Of Life: PBS 'Pompeii' Pizza Pic Might Be World's Oldest
TVBlog, Adam Buckman - Monday, May 20, 2024
Archaeologists in Pompeii unearthed a fresco on the wall of a hou ...
- New 'Simpsons' Packaging Celebrates Butterfinger's Centenary
MAD, Fern Siegel - Wednesday, May 15, 2024
Now owned by Ferrero, the new packaging pays tribute to its longti ...
- Bracing For 'Bridgerton,' Brands Offer Special Collections
Marketing Daily, Sarah Mahoney - Wednesday, May 15, 2024
Ready or not, gentle readers, the Netflix hit is back. And fa ...
- It's Not Your Father's Upfront
Media Insider, Dave Morgan - Thursday, May 16, 2024
For one, Netflix was all in on ad tech (and the NFL ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Fox New Upfront Content: Animated 'Guys,' Beach Rescues And Denis Leary
TVBlog, Adam Buckman - Tuesday, May 14, 2024
Fox is so enthusiastic about its new animated comedy for next fal ...
- Reba Sitcom Headlines NBCU's Upfront Content
TVBlog, Adam Buckman - Monday, May 13, 2024
NBCU announced Friday that NBC will have two new comedies and o ...
- Paramount+ Celebrates The National Parks Foundation Mission
MAD, Fern Siegel - Wednesday, April 24, 2024
Paramount+ explores new locations this week, including live streams of Yosemite a ...
- Tubi Promotes 'Big Mood' In U.S. In Social, OOH Push
MAD, Fern Siegel - Friday, April 19, 2024
To kick off the show, VaynerMedia produced a campaign branded "All T ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023
Research Intelligencer, Robert Williams - Monday, April 22, 2024
The spending by newcomers to national television advertising hit $1.36 billion, tra ...
- Pollen Season Meets 'Polin' Season As Flonase Teams With 'Bridgerton'
Marketing Daily, Les Luchter - Wednesday, April 17, 2024
The partnership is having fun with "Bridgerton" characters Penelope and Colin havi ...
- Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2024
David Jones, CEO of technology holding company The Brandtech Group, shared h ...
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual Ads
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
Toyota ran a campaign for the Grand Highlander using an AI-powered platfo ...
- Nickelodeon's History Of Kids TV Is Tough Viewing
Mad Blog, Barbara Lippert - Wednesday, April 10, 2024
Child actor Drake Bell is given an entire episode of "Quiet ...
- Getting Sports Streaming Right
Marketing Insider, Jon Last - Tuesday, April 9, 2024
The sand is clearly slipping through the hourglass for traditional broadcast a ...
- Psychologists Find A New Way To Analyze Behavior And Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, April 8, 2024
AnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- 'Love Is Blind'? No, This Collab Says, Love Is Wine
CPG Insider, Danielle Oster - Friday, March 29, 2024
The "Love Is Blind" wine, paired with the hit reality show, ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
LinkedIn Ads plans to roll out a solution this week to automa ...
- Change Your Head By Changing The Channel? Mental Health TV Network Launches
Pharma & Health Insider, Les Luchter - Thursday, March 28, 2024
Programming will start with mental health-related news, commentary and interviews with psychologist ...
- Elmo Hums For Ad Council, Continues As Champion Of Mental Health Support
Marketing Daily, Les Luchter - Thursday, March 21, 2024
Elmo and his Muppet friends star in a PSA that focuses ...
- Celebrating Comscore's MRC Accreditation For Household TV Ratings
Media Insider, Dave Morgan - Thursday, March 21, 2024
For media measurement to be effective, it not only needs to ...
- Disney Proxy Fight Update: The Empire Strikes Back!
TVBlog, Adam Buckman - Thursday, March 21, 2024
"Star Wars" creator and influential Disney shareholder George Lucas has come o ...
- What is Truth? The End Of 'Capote Vs. The Swans'
Mad Blog, Barbara Lippert - Wednesday, March 13, 2024
While many reviewers loved the dazzling visual experience of the FX serie ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- Media Consumption Shifts Influence Voters' Receptivity To Political Ads, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Voters are more than twice as likely to be receptive to politic ...
- X's Streaming App Will Link Its Search, Social Data To TV Viewing Habits
MediaDailyNews, Laurie Sullivan - Sunday, March 10, 2024
The service would enable Elon Musk to integrate ad options for bran ...