An updated "Frasier" seems like a great idea -- particularly since the original was one of the best network sitcoms that was ever made. Read the whole story
Nielsen posted a 4.1% decline in revenue for its Buy unit, and Nielsen Holdings lost a massive 25%. Watch, the one bright spot, grew … Read the whole story
TV ads are replaced in real-time with content relevant to TV household demographics and interests, the companies say. The platform will work with AMC … Read the whole story
The Coalition for Innovative Media Measurement and the American Association of Advertising Agencies are teaming up to study, analyze and compare leading TV attribution … Read the whole story
Amid one of the most contentious periods in the history of the ad industry's two leading trade associations -- the Association of National Advertisers … Read the whole story
Total deal volume was $44.8 billion in Q2, up from $37.6 billion in Q1. Q2 saw 194 deals vs. 244 in Q1. Read the whole story
TV networks are turning to analytics startups who turn big data into a clearer picture of who's watching, and what viewers are buying. Read the whole story
Losing $100 billion in market value due to lower-than-expected revenue results had many wondering if Facebook's main platform is in trouble, from an advertising … Read the whole story