SARAH MAHONEY
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.Articles by Sarah All articles by Sarah
- Mattress Firm Kicks Off 'Team Sleep Well' With Cameron Brink in
Retail Insider on
06/12/2024
The WNBA rookie is helping the chain focus on sleep's role in health and athletics.
- How Brand Differentiation Translates To Higher Sales in
Marketing Daily on
06/10/2024
New research from Kantar shows products and services that stand out from competitors command greater pricing power.
- At $22.4 Billion, Dad's Day Spending Nears Records in
Marketing Daily on
06/09/2024
The National Retail Federation predicts people will lavish fathers with love, spending an average of $190.
- Dr. Squatch Insures Nick Cannon's Balls For $10 Million in
CPG Insider on
06/07/2024
The men's grooming brand hopes to get odor management "down there" on young men's radar.
- Zendaya Stars In On's New Movement-Focused Campaign in
Marketing Daily on
06/06/2024
The "Dune 2" star demonstrates just how far the red-hot running brand has come in capturing Gen Z -- and redefining wellness.
- Six Flags Bets On The NBA: Celtics Vs. Mavs in
Marketing Daily on
06/06/2024
Six Flags New England is backing Boston. Six Flags Over Texas roots for the Mavericks. Either way, fans will win.
- REI Co-op: 'The Enemy Is Autopilot' in
Retail Insider on
06/05/2024
The outdoor retailer is kicking off a multiyear expansion of its ongoing "Opt Outside" campaign.
- Beautyrest Reboots 30-Year-Old Ad for Brand Relaunch in
Marketing Daily on
06/05/2024
Mattress giant Serta Simmons is going back to the basics of relevance, simplicity and consistency.
- In Shakeup, VF Names New President At The North Face in
Marketing Daily on
06/04/2024
Facing declining sales and investor pressure, the apparel company taps Caroline Brown as the new global brand president.
- Audible Debuts First-Ever Global Campaign in
Marketing Daily on
06/04/2024
With "There's more to imagine when you listen," the Amazon-owned brand rethinks the maturing audio marketplace.
Comments by Sarah All comments by Sarah
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Which claim? I'll track it down.
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
by
Sarah Mahoney
(Marketing Daily - Top of the News on
03/21/2023)
Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear
by
Sarah Mahoney
(Marketing Daily on
02/06/2023)
Thanks for catching my error.
- Amazon Ends Its Smile Charity Program Due To Low Impact
by
Sarah Mahoney
(Marketing Daily - Top of the News on
01/19/2023)
Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.
- Sorry, Bert Parks -- Dick's Is Redefining Miss America
by
Sarah Mahoney
(Marketing Daily - Top of the News on
07/28/2021)
Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond.
- With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory
by
Sarah Mahoney
(Marketing Daily - Top of the News on
06/02/2021)
Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
by
Sarah Mahoney
(Marketing Daily - Top of the News on
09/23/2020)
I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/
- It's Time -- Literally -- To Move On
by
Thom Forbes
(Marketing Daily - Top of the News on
08/31/2020)
Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.
- GE Launches Consumer Web Initiative
by
Sarah Mahoney
(Marketing Daily on
02/25/2010)
http://www.healthymagination.com/
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