Of the many questions that arise when seeking to reach high intent audiences, the unanswered questions that often go unaddressed can be just as important to consider. Future's Account Director, Christine Bowman, speaks on the company's methodology to achieve a more effective reach by addressing these questions and leveraging the consumer's perspective to better understand the needs of our audience.
Presenters: Christine Bowman, Account Director and Chris Grech, Head of Industry at Future, PLC
Christine Bowman, Account Director, has over 20 years of experience working with CPG brands. She was brought to Future to grow the Women’s Lifestyle Category upon the acquisition of Marie Claire. She is located in Chicago and her territory extends from the Midwest all the way to the West Coast.
Why Twitter, Why Now. How marketing leaders harness the positive impact of trending conversation to drive brand objectives.
Twitter is the home for what's happening and what people are talking about right now. The variety, depth and velocity of conversation on Twitter gives brands an outsized advantage to break through to consumers during your brand’s biggest marketing moments. As CPG marketers face differing obstacles going into 2022, it has never been more important to stay attuned to consumer behaviors and demands. Aligning with the home for trending public conversation for sports, entertainment, technology, business, and more, has proven to drive cross-funnel results. Conversation matters for brands and we'll take a deeper look at how brand partners can leverage the power of Twitter conversation to better meet marketing objectives.
Presenter: Ashley Flood, Head of Industry, CPG, Twitter
Ashley Flood is a senior digital marketing leader and advisor, with over 18 years of experience helping some of the world’s largest CPG advertisers build brands in the digital era. Ashley joined Twitter in 2013 and is currently a Head of Industry for the CPG vertical, where she manages a team responsible for developing strategic business partnerships with Procter & Gamble, Coca-Cola, Mondelez, Kellogg and General Mills.
Prior to Twitter, Ashley held roles at Starcom Worldwide, the American Red Cross and Google, with a focus on search, video and display marketing, strategy and analysis, business development and consultative solutions.
She holds a BA in Communications from DePauw University in Greencastle, Indiana and lives in Cincinnati, Ohio with her 7 year old daughter and husband. Follow her on Twitter @ashleyflood.
Fueling the Moments That Matter on the Consumer Journey
Immediately following a fuel transaction, consumers spend more than those not fueling up, and within three hours of fueling up, the average GSTV viewer spends up to 3.9x more on products at retailers that are a regular part of their consumer journey. Join Scott Pawloski, EVP, Client Partnerships, GSTV, to learn how CPG marketers can maximize these important moments of attention and engage and influence consumers on the path to purchase.
Presenter: Scott Pawloski, EVP, Client Partnerships at GSTV
Scott Pawloski, Executive Vice President, Client Partnerships, GSTV, leads GSTV’s client partnerships and revenue functions. With 20+ years of experience overseeing high-performance teams for companies like Microsoft, Yahoo!, Global Eagle and Quantcast, he is an established leader with a proven track record of building and growing premier global organizations of 100+ professionals and over $300M in annual revenue.
Scott has a deep background in marketing solutions for clients across digital, broadcast, programmatic, video, branded content, sponsorship and digital out-of-home. His leadership experience also spans mergers and acquisitions of companies and corporate integrations.
A graduate of Central Michigan University, Scott is an avid golfer, Detroit sports fan and concertgoer.
If you aren't familiar with zero-party data and its ability to power CPG sales, now's your chance! Consumers have little desire to be tracked unwillingly and the tools for ad measurement are quickly degrading — from cookies to mobile IDs. Learn how zero-party based ad measurement can actually increase your ability to drive brand and sales lift and deliver full-funnel impact, across every media silo.
Presenter: Anne Hunter, VP Product Marketing at DISQOA masterful marketer, Anne is a respected thought leader on marketing strategy, product development, attribution, ad tech, and cross-platform measurement. She deploys her 25 years of experience in media and insights to drive revenue growth through market leadership for DISQO. Prior, Anne was EVP, Strategy and Growth at Kantar and Head of Insights at AOL. Anne’s influence has reached global scale, including serving as Comscore’s Chief Strategy Officer representative to the World Economic Forum. She also held VP roles in multiple start-ups with successful exists, including Real Media and TACODA. In 2012, Anne was awarded the Advertising Research Foundation’s Great Mind award. On weekends, Anne can often be found visiting museums with her family, hiking, and reading SciFi novels to get a glimpse into our future. Ms. Hunter attended Barnard College, Columbia University.
Why Awareness-Driven Brands Must Rethink Measurement on Television
Join MNTN as we explain how awareness and offline-focused advertisers can benefit from CTV. Equipped with hard campaign performance data, these brands can now measure audience reaction to creative messaging in real-time. We’ll detail what that means for the TV advertising landscape at-large, and what advertisers can do to take advantage of this opportunity.
Presenter: Ali Haeri, VP of Marketing at MNTN