Programmatic Myth Busting for DTC

Presentation description coming soon.

Presenters: Nicole Matthews, VP of Marketing, North America, MiQ

Presenter bio coming soon.










Presenter: Charlie Neer, SVP of Revenue, MiQ

Charlie Neer has a proven track record of taking complexities from the ever-evolving digital advertising space and simplifying them into solutions for companies and their clients. As SVP of Revenue at MiQ, Charlie’s dedication to building a presence across the Midwest and West Coast regions has led to unprecedented growth. Previously, Charlie has held positions overseeing strategic partnerships and revenue at Adaptly and spearheading the technology development of a DSP at Click District.

From early on, Charlie has always been fascinated by two things - technology and business. Through the course of his career, he’s held positions that have allowed him to play in the cutting edge of both of those spaces. He is a consultative seller and leader that puts a high value on listening to colleagues, prospects, and clients.

PCH Sponsor Spotlight Presentation

Presentation description coming soon.

Presenter: Shelby Bannan, Account Executive, Publishers Clearing House

Shelby Bannan is a Sales Consultant and Solutions Provider for Publishers Clearing House Media. She has spent her career in digital media focused on performance based outcomes and has partnered with some of the biggest name brands in CPG, DTC and Telehealth. In her current role, Shelby helps marketers leverage the power of free-to-play chance to win entertainment in order to drive loyal and enthusiastic new purchasers for their brand.

Understanding the Connected TV Viewer

Connected TV is the hottest new media format, and one of the most talked about opportunities in advertising, but who actually watches this stuff? In this session Chris LaHaise, Director of TV Solutions at dataxu, will answer this question by providing details and demographics around the people reachable via ad-supported CTV.

Presenter: Chris LaHaise, Director, TV Solutions & Product Marketing, dataxu

As Director, TV Solutions & Product Marketing at dataxu, Chris is responsible for developing go-to-market strategies that enable dataxu to provide world-class services for its agency and advertiser customers. Chris has been integral to bringing dataxu’s advanced TV vision to life since 2014 and continues to drive innovation into the future. Prior to dataxu, Chris has worked in the tech space on the publisher side, operations, and public relations. Chris received his MBA from the W.P. Carey School of Business at Arizona State University, and a BS in Marketing from the University of New Hampshire.

PebblePost Sponsor Breakfast Presentation

In this session, PebblePost’s Chief Stamp Licker, Lewis Gersh, will discuss the importance of creating relevant and respectful brand experiences by combining the best of digital and physical media to activate at-home decisions. 

Presenter: Lewis Gersh, Chief Stamp Licker, PebblePost

Lewis Gersh is Chief Stamp Licker of PebblePost. Prior to PebblePost, Lewis founded Gersh Venture Partners (later Metamorphic Ventures), one of the first and largest seed venture funds in the country, focused primarily on B2B marketing and ecommerce technologies. The fund specialized in retargeting, ecommerce and database marketing. Prior to Metamorphic, Lewis founded and ran Worldly Information Network, a database direct marketing company that published on over 40 topics and delivered upwards of 1 billion email newsletters through both O&O and network sites. Lewis has served on many corporate and nonprofit boards, and is an accomplished endurance athlete, having competed in many Ironman triathlons, ultramarathons and parenting. He has a B.A. from San Diego State University and a J.D. and Masters in Intellectual Property from UNH School of Law.

How Leading D2C Brands Use Data to Scale on TV

The use of data and analytics in TV advertising is mostly limited to Direct Response advertising.  In this session, we will show how Tatari clients like Turo and Rothy's use a data-driven approach to scale their campaign, and even lead into brand advertising.


Presenter: Philip Inghelbrecht, CEO & Co-Founder, Tatari

Philip Inghelbrecht is the CEO and Co-Founder of Tatari, a data & analytics company focused on buying and measuring ads across linear and streaming TV. Philip is also known as a co-founder of Shazam, one of the most widely-used music apps in the world.

Prior to Tatari, Philip was also a founding employee and former president of TrueCar (NSDQ:TRUE). In addition, he previously ran business development at Rockmelt (acquired by Yahoo) and led sports and entertainment partnerships for Google/YouTube.

Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands

The explosive growth of direct-to-consumer (DTC) brands is disrupting virtually every consumer category and DTC marketers have prioritized performance and ROI in their ad spending geared towards customer acquisition. While most have largely relied on social media marketing to target specific audiences and measure response, maturing players are moving to TV advertising. DTC brands are now leaning into CTV/OTT for its ideal blend of digital marketing capabilities with the quality viewing experience of television. The session will offer insights for building a winning CTV/OTT media plan to drive measurable outcomes.

Presenter: Justin Gutschmidt, Head of Sales Strategy of Premion, TEGNA

Justin leads sales strategy for Premion’s OTT advertising platform, spearheading strategic category development, product strategy, sales marketing & training of its sales teams nationwide.

With more than 12 years of digital marketing and media experience, Justin has a proven track record of driving revenue and client growth in sales leadership roles that span OTT & Connected TV advertising, broadcast TV and digital commerce. He brings strong execution skills in building and implementing effective sales development programs, mentoring and coaching sales teams, and working with local, regional and national brands and agencies. 

Prior to Premion, Justin served as Director of Digital Sales for TEGNA Marketing Solutions and led the strategic vision of its highly-diversified marketing offerings. Previously, Justin was Sales Director at LivingSocial for the Central U.S. & Canada region. Earlier in his career, Justin worked in sales management roles at Hibu and Alltel Wireless. Justin is a graduate of University of Dayton.

Really Want Someone's Attention? Buy It From Them

AdWallet is a disruptive new digital media network that enables consumers to finally become direct participants in the high-stakes value exchange for their verified attention to a brand or service.

AdWallet enables advertisers to circumvent publishing and instead buy a targeted consumer's attention directly from the consumer personally. For consumers, this new process instantly turns the act of receiving an ad from an unwanted interruption -- into a welcomed opportunity.

By enabling a true partnership between a brand and its customer, AdWallet is able to deliver a wide range of KPI’s as CPA’s previously thought not possible. After two years of beta testing AdWallet in select areas, the system is preparing to launch Nationwide in 2020.

Presenter: Adam Greenhood, CEO & Founder, AdWallet

Adam Greenhood is the CEO & Founder of AdWallet. AdWallet turns an ad from being perceived as an unwanted interruption, into a welcomed invite. After 24 months of beta testing AdWallet in selected areas, users are saying something unimaginable: "We want MORE ads!" AdWallet is planning a nationwide launch of the system in 2020. Before founding AdWallet, Adam worked as a Creative Director & Copywriter for a variety of top advertising agencies including, TBWA/Chiat Day LA, Victor's & Spoils and Esparza Advertising. Adam currently lives in Albuquerque with his wife, 13 year-old daughter, newborn son and two (pleasantly plump) dogs.