MediaPost - Brand Insider Summit Pharma & Health

Tuesday, July 23 - 9:15 AM ET

Sponsor Breakfast Presentation

Presenter: Andy Cotten, VP, Enterprise Sales, AdMedia

Andy is an industry veteran with over 20 years of experience in all digital channels, having started at Overture with a 15+ year run at Yahoo! in various roles. While having led teams across Search and Programmatic leading categories such as Travel. Tech/Telco. Retail and Emerging Brands, Politics, and Pharma, he has developed a deep understanding of the Pharma and Regulatory space, including a deep connection in the Political landscape.

Prescribing Ad Strategies: 2024 Trends in Healthcare & Pharma Marketing
Doing a check-in on the latest trends in healthcare and pharmaceutical marketing, we'll focus on the significant shifts and emerging strategies for 2024. As digital health engagements rise and ad spend is projected to reach nearly $20 billion, understanding the impact of privacy and regulatory changes is crucial. With the deprecation of third-party cookies and stricter HIPAA regulations, marketing strategies must adapt to ensure compliance while effectively reaching target audiences. We'll cover mixed-funnel media strategies, the importance of lower funnel activities and the innovative use of behavioral metrics for HCP targeting. Lastly, we highlight the advantages of alternative ad solutions.

Tuesday, July 23 - 10:45 AM ET

Sponsor Spotlight & Coffee Break

Presenter: Chris Rooney, Pharmaceutical Lead, Client Vertical Sales, DISH Media

Chris Rooney leads the Pharmaceutical vertical within DISH Media’s Client Vertical advertising sales group. In this role, he’s focused on leveraging DISH Media’s suite of advanced advertising products to drive brand partnerships across DISH TV and Sling TV.

Prior to joining DISH, Chris spent over 11 years at DIRECTV and has held various executive roles over the course of his career.

Addressable As Part of An Omnichannel Marketing Strategy:
- Why Addressable should be a key tactic within any pharma brand's Omnichannel campaign planning
- Hear how pharma brands are leveraging data & technology to expand reach among highly-qualified audiences
- Learn the latest KPI's and attribution metrics brands' are using to gauge campaign performance
- Discover some of the future advancements in data & analytics (e.g. clean rooms)

Wednesday, July 24 - 10:45 AM ET

Sponsor Spotlight & Coffee Break

Presenter: Mark Jones, Head of Sales, Perform Media

Mark Jones is a dynamic leader in the digital media landscape, currently serving as the Head of Sales at Perform Media. With a proven track record of success, he oversees agency and direct client teams across diverse verticals including health, pharmaceuticals, and consumer packaged goods (CPG).

With over two decades of experience in digital media sales and client services, Mark brings a wealth of knowledge and expertise to his role. His strategic vision and innovative approach drive growth and deliver results, making him a key asset to the Perform Media team.

Outside of work, Mark can often be found unwinding at the beach, mastering tricks at the skatepark, or enjoying quality time with his wife and two beloved dogs.

Beyond Traditional Targeting: Advanced Tactics for Healthcare Marketing Success
Consumer behavior is continually evolving, privacy regulations are becoming stricter, and traditional digital marketing channels are increasingly costly with limited reach and ineffective targeting. Engaging patients, caregivers, and healthcare practitioners now requires innovative methods that prioritize privacy.

Join us to explore how brands can future-proof their DTC and HCP marketing campaigns, achieving greater reach and efficiency without relying on traditional ID-based targeting. Discover how to leverage AI to uncover new engagement strategies, reach additional health audiences, and boost both brand awareness and downstream performance with exciting new formats.

Wednesday, July 24 - 12:45 PM ET

Sponsor Lunch Presentation

Presenter: Natalie Busacca, Director of Agency Partnerships, Causal IQ

Natalie Busacca is a distinguished professional in the healthcare advertising and media sector. As a Director of Agency Partnerships at Causal IQ, she applies innovative data points and optimization strategies to execute successful digital advertising campaigns in the healthcare industry. Her extensive experience in healthcare advertising has equipped her with a deep understanding of the industry’s unique challenges and opportunities. This expertise enables her to create tailored strategies that drive success in this dynamic field.

Presenter: Nick Cheetany, Media Sales, Causal IQ

Nick Cheetany is the Vice President of Media Sales for Causal IQ’s Midwest team. With nearly two decades of advertising sales and business development experience, Nick’s focus continues to be in the application of AI and Machine Learning in the programmatic space. Based in Chicago, he has previously served on the Board of Directors at the Chicago Interactive Marketing Association as President. Nick is also a guest lecturer of programmatic advertising at DePaul University and enjoys mentoring marketing and advertising students as they transition from the classroom to a career in advertising. He is currently an MBA Candidate at the University of East London.

The Future of Condition-Based Targeting: Advanced Privacy-Preserving Strategies for Audience Engagement
In today's ever-evolving healthcare landscape, the need for effective and compliant audience targeting is more critical than ever. Join Causal IQ as we explore how HCP and DTC marketers can engage regulated healthcare audiences without compromising privacy or relying on traditional ID-based methodologies to drive performance.

Discover advanced, privacy-preserving strategies that can transform your engagement with healthcare audiences and drive superior performance outcomes. We will delve into the practical applications of these strategies, showcasing how they can enhance your marketing efforts while maintaining strict compliance with privacy regulations.

Sponsor Presentations