Presenter: Jeff Alderman, SVP of Sales & Marketing, AdMedia

Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller, and digital strategist experienced across many industries, including retail, eCommerce, financial services, payments, insurance, health, travel, QSR, and B2B. Over the past 25 years, Jeff has specialized in helping businesses and advertising agencies strategically grow digital marketing, integrated media, demand generation, and business development practices. He's a born and raised Detroiter who has a passion for growing Michigan businesses and enjoys spending time with his wife and three kids experiencing the pure Michigan treasures.

Presenter: Mike Ford, CEO, Skydeo

Mike Ford is the Founder and CEO of Skydeo, the leading provider of predictive audience segments and insights, empowering over 6,000 top marketing teams to enhance their campaigns across social, mobile, CTV, and DSP programmatic. Skydeo Audience Manager (SAM) streamlines the process of finding ideal customers with instant access to over 30,000 audience segments.

Previously, Ford founded TownConnect, a social media startup aimed at uniting families, friends and organizations in local communities. He also served as Senior Vice President of Sales and Marketing at Did-it Search Marketing and led business development at Quigo Technologies, which was sold to AOL for $330M. Mike’s first startup Computer.com began in his garage in 1999 and acquired by Office Depot launched its award winning Ad campaign at the Super Bowl in 2000.A recognized industry thought leader, Ford is a frequent speaker at events including,  Inc. Magazine's CEO Conference and Mediapost Conferences, and has been featured in the Wall Street Journal, USA Today, BostonGlobe, NY Times, Ad Week, Ad Age, The Today Show and Good Morning America.