Retail is at a key transition point. Gen Z is rapidly gaining purchasing power. The creator economy is shaping shopping behavior. The in-store experience is making a comeback. But consumer habits change faster than we can innovate. What things do we work on now that will still be relevant tomorrow? What marketing tactics are here to stay vs what’s a fleeting trend? How do we tweak media plans to stay relevant without recreating the wheel every quarter?

It seems like every day there’s a new way for customers to shop our brand. With the line between in-store and e-commerce blurring, the key to connecting with your customers is consistency and convenience. What ways are we bridging the gap between physical stores and digital experiences? How can we structure our teams internally to break down channel silos and enable knowledge sharing? How do we merge product discovery and purchasing into one seamless experience? How do we keep up with all the content we need to fuel our media campaigns?

Humor is one of the most effective messaging strategies, but it’s also one of the hardest to pull off. Done correctly, it spurs virality and social media success. Done incorrectly, you could find yourself canceled. Revitalizing the iconic “Love the Way You Look” slogan, Men’s Wearhouse used humor to shift consumer perception, repositioning them within the menswear industry to inspire mass reconsideration among a new and younger audience. Matt Repicky, Chief Brands Officer, shares how they activated the campaign across the funnel and maintained brand consistency across both digital and in-store touchpoints.

Loyalty and personalization are top of mind for every retailer, and rightfully so: we’ve seen first-hand how these strategies drive cross-sell, attach, and visit frequency. But in an era when you can personalize everything and loyalty programs are a dime a dozen, how do you stand out? How do we build a loyalty program that drives value for our customers without over discounting? What personalization strategies should we prioritize to drive the greatest ROI?

Ecommerce accounts for a staggering 20% of total retail sales and it’s showing no signs of slowing. When it comes to new features and functionality, we all have the big rocks we’re pushing to prioritize. So, while we wait for resources to free up, what are the quick wins to tackle that will make an impact on conversion rates? When do we test changes and when do we just go do? How do we approach small incremental changes to the customer experience without having to go through a major overhaul? And how can we extend these same principles into our other owned marketing channels like email, in-app messaging, and SMS?

It’s a crowded retail space right now. Everyone is clawing for their share of wallet. Customers have more choices than ever on where to shop, and the media landscape is saturated with ads, content, and celebrity endorsements. How do we adapt our media strategy to reach people at the right time and right place? How can growth brands compete when their budgets are a fraction of the big guys? Hear from our panel of media and marketing experts as they share tried and true techniques to cut through the clutter to drive frequency, spend, and loyalty.