Lake Tahoe, CA

Kielley Young

Warner Music Group Senior Manager, CRM Campaign Strategy

Experienced senior marketing consultant with a demonstrated expertise in understanding direct to fan experiences. Key skills include data-driven marketing strategy, fan acquisition and engagement, email design and production, and data solutioning.

Meet Kielley at:

Mining First Party Gold: Building A Marketing Data Strategy
Date/Time: 9:30 AM

Marketers need to take the wheel of data and tech. But how are brands thinking strategically about assembling first party data in a unified way, perhaps building customer data platforms (CDPs) and making strategy drive the stack rather than the other way around?

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