Kielley Young
Warner Music Group Senior Manager, CRM Campaign StrategyExperienced senior marketing consultant with a demonstrated expertise in understanding direct to fan experiences. Key skills include data-driven marketing strategy, fan acquisition and engagement, email design and production, and data solutioning.
Meet Kielley at:
Mining First Party Gold: Building A Marketing Data Strategy
Date/Time: 9:30 AM
Marketers need to take the wheel of data and tech. But how are brands thinking strategically about assembling first party data in a unified way, perhaps building customer data platforms (CDPs) and making strategy drive the stack rather than the other way around?
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