Melanie Mitchell

Search Marketing and Content Marketing Leader

Meet Melanie at:

Panel: Content As a Strategy
Date/Time: 9:15 AM

As reach gets harder to assemble and buy via conventional media, the role of content and its distribution has moved to the center of many brands’ marketing strategies. We explore with very different brand categories how they are putting consumer education and content development at the heart of their brand identity. Likewise, as native and social channels expand, how are they leveraging paid and earned media to distribute their richer stories?

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