Alex McArthur
Purple Innovation Chief Marketing OfficerMeet Alex at:
Cracking the DTC Code: What Direct Brands Can Teach Us
Date/Time: 11:30 AM
Fueled by performance advertising, an obsession with analytics, and scrappy identities, a new generation of direct-to-consumer (DTC) companies are seeing wild growth. What do legacy brands have to learn from this ability to build brand quickly and entirely from digital? Have they cracked the code for balancing branding ands performance, for building real relationships with customers? If so, fine? But does any of this scale?
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