Michelle Alfano
Nordstrom Senior Manager, Programmatic Display AdvertisingMichelle is the Senior Marketing Manager of the Programmatic Digital Media, responsible for in-house execution of digital video, display, and social, at Nordstrom. Since joining Nordstrom three years ago, Michelle has worked to move the team from agency and partner managed service campaigns to full-scale hands-on-keys strategy and execution internally. Previously, Michelle lead the launch & development of the display media team & service offering at RKG, now part of Merkle’s media services program.
Meet Michelle at:
Q&A: The Gentle Art of In-Housing
Date/Time: 10:45 AM
Almost half of all brands say they have been bringing more of their marketing stack and media buying in-house. Hear how one brand did it and what others need to know before trying it for themselves.
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