Fran Dunaway

Fran likes to call herself the accidental entrepreneur. In 2013, she had a great life – partner in a media strategies firm with big budgets, lots of vacation time, regular exercise, excellent sleep habits. She and her wife, Naomi Gonzalez, started a little side business because they wanted some cool button down shirts like a Robert Graham for women. They picked the name TomboyX because they thought it was cute.

When the name started resonating with women and girls around the world, they knew they had an instant brand. It turns out that the word 'tomboy' opens the door to a conversation about being whoever it is you want to be. People were SO elated to have a brand that saw them for who they are at their core. So, when customers started begging for TomboyX to design the first boxer briefs for women, Fran and Naomi obliged and have since expanded the line to be gender neutral and all inclusive.

TomboyX is intent on disrupting the 120B apparel industry by starting at it’s foundation - underwear. The design focus is on fit and quality. The brand focus is on inclusivity and positivity. Their product and models are shot from a lens of empowerment, not the male gaze. In an unprecedented move, TomboyX provides ALL styles in sizes XS to 4X, all at the same price. The brand’s authenticity is resonating, riding on the crest of the women’s empowerment wave by featuring unconventional models, including their latest neutrals campaign that included a deaf, transgender male; a finalist on America’s top model;and a post mastectomy breast cancer survivor. Irreverent, unapologetic.