Brett Podolsky is a co-founder of The Farmer’s Dog, a pet health brand revolutionizing the pet food industry. Their primary service reimagines dog food by delivering fresh and healthy meals in convenient, personalized meal plans.
A former stand-up comedian, Brett launched The Farmer’s Dog after his battle to cure his dog’s stomach issues first illustrated the power of fresh food. Once he realized how poor the state of commercial pet food was, he teamed up with Jonathan to develop a fresh alternative and change the way people think about feeding their pets. Brett lives in Brooklyn with his wife Michaela and their dog, Jada.
Brett was named one of Forbes’ “30 Under 30” brightest young entrepreneurs of 2017 and has been featured in The Wall Street Journal, Vogue, Business Insider, and more.
Meet Brett at:
Case Study: End to End Personalization
Date/Time: 11:15 AM
The Farmer’s Dog treats no two dogs the same. All user touchpoints, from their first experience on the website, to their email on-boarding, and all the way through to the product and packaging itself are completely personalized and unique. Is this the future of all CPGs, an object lesson in where digital tools and direct marketing techniques ultimately lead us?