Paul Friedland
eBay Head of Marketing - eBay FashionPaul has 15+ years of brand strategy and digital marketing experience in e-commerce, retail, fashion, and CPG. For the past three years, he was the Head of Marketing at eBay Fashion. Before that, he spent 10+ years at Levi's, where he served as the Director of Marketing for their North America wholesale, e-commerce, and retail business units. Paul has also held brand management roles at Coca-Cola and Diageo.
Meet Paul at:
Cracking the DTC Code: What Direct Brands Can Teach Us
Date/Time: 11:30 AM
Fueled by performance advertising, an obsession with analytics, and scrappy identities, a new generation of direct-to-consumer (DTC) companies are seeing wild growth. What do legacy brands have to learn from this ability to build brand quickly and entirely from digital? Have they cracked the code for balancing branding ands performance, for building real relationships with customers? If so, fine? But does any of this scale?
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