Kristina Smith
Big Island Coffee Roasters Head of DTCAfter 10+ years in the digital marketing space, the one thing Kristina knows with certainty is that she will learn something new every day. Having sold everything from Books to Adult Novelties (ahem) to Shoes, and (now) coffee-by way of Amazon, Adam & Eve, KEEN Footwear, and Big Island Coffee Roasters....Kristina finds it utterly fascinating what people do online and is happiest when staring at a spreadsheet or session recording.
In her spare time, Kristina loves to cook, travel, and play sports. She loves a good cup of coffee (of course!) and a good IPA.
Meet Kristina at:
Cracking the DTC Code: What Direct Brands Can Teach Us
Date/Time: 11:30 AM
Fueled by performance advertising, an obsession with analytics, and scrappy identities, a new generation of direct-to-consumer (DTC) companies are seeing wild growth. What do legacy brands have to learn from this ability to build brand quickly and entirely from digital? Have they cracked the code for balancing branding ands performance, for building real relationships with customers? If so, fine? But does any of this scale?
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