Lake Tahoe, CA

Michael Ridgewell

Fandango VP of CRM & Digital Marketing

Meet Michael at:

Keynote: Return On Relationships: Optimizing For Engagement Through CRM
Date/Time: 9:00 AM Customer relationships are earned and nurtured over time and only through a rich understanding of how, when and where that customer wants your brand to be there. Fandango’s CRM guru shares his best practices for turning new customers from their content, ticketing and streaming properties into brand loyalists. From managing contact and messaging between purchase cycles to knowing when and how to push offers across brands and drive interest in loyalty programs, it requires a light touch and a firm grasp on the data and an infrastructure for executing against clear KPIs.

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