Jennifer Mangold

HomeAway.com Senior Manager, Global Social Media

Meet Jennifer at:

Discussion: Brand Building in the Social Space: A Conversation
Date/Time: 10:00 AM How are brands leveraging the social channels and influencer networks in order to tell their stories now? Two prominent direct-to-consumer brands discuss how they are balancing customer service, acquisition and brand building in the social channel. What does it take to drive story here? How are influencers used and valued? How are teams organized and ROI accounted for? Let’s talk.

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