Nina Lentini
MediaPost Editor, Events and ResearchNina Lentini is editor of events and research at MediaPost, where she has been editor of Marketing Daily and Marketing Insider since 2007. Lentini was editor of Adweek’s AdDay and copy desk chief under prior ownership. Over her career as a journalist, she has worked on publications from the Philadelphia Bulletin to the New York Daily News.
Meet Nina at:
Panel: Content As a Strategy
Date/Time: 9:15 AM
As reach gets harder to assemble and buy via conventional media, the role of content and its distribution has moved to the center of many brands’ marketing strategies. We explore with very different brand categories how they are putting consumer education and content development at the heart of their brand identity. Likewise, as native and social channels expand, how are they leveraging paid and earned media to distribute their richer stories?
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