A Modern Approach for Super Senders

Presentation description coming soon.

Presenter: Roger Barnette, CEO, MessageGears
Roger has more than 20 years of experience leading and growing technology businesses. Prior to joining MessageGears in 2016, he was president and founder of IgnitionOne (acquired by Dentsu). Previous growth leadership positions include Biltmore Communications (acquired by DIRECTV) and eTour (acquired by Ask.com). Roger has received numerous awards including the Atlanta Internet Marketer of The Year Award and Emory’s Goizueta Business School Outstanding Recent Alumni Award. He is a member of Young Presidents’ Organization (YPO) and is also a mentor at Techstars Atlanta.

Key Marketing Trends to Drive Engagement

Email marketers face increasing customer expectations with consumers' instant access to information and the ability to connect from anywhere.  The top challenges for marketers are also their biggest opportunity. During this session we will dive into Salesforce recently released, State of Marketing Report to learn more about the key marketing trends that will help brands own their customer experience in the year ahead.


Presenter: Rachel Boyles, Associate Manager, Product Marketing, Salesforce 

Presenter bio coming soon.

The Power of Data in Email Marketing

Data. It’s everywhere and clearly it’s an integral component of email marketing. As marketers, we’ve embraced the ‘data journey’ through the years and have experienced first-hand the benefits as to how data enables our personalization strategies – our goals. In this interactive session, we’ll discuss the past, present and future of data and explore the innovative applications of data that brands are leveraging to advance their email marketing. Join our storytelling session to learn how we’ve gone from first name in the inbox to personalized content that’s relevant to the unique interests of each individual consumer. Epsilon is an Industry leading Email Service Provider that allows you to connect data to personalize emails.

Presenter: Lauren Gentile, VP, Executive Creative Director, Epsilon;
Lauren is VP Creative Director of Epsilon, a global leader in creating connections between people and brands. She joined Epsilon in 2013 to lead a digital creative team. Before joining Epsilon, Lauren had over 12 years of leadership experience in the creative industry, including her role as a Creative Director at Sears Holdings where she led the Integrated Retail creative team, focusing on email, mobile, app development and experiential design. Lauren and her team have proven expertise across direct marketing channels, specializing in CRM and email creative. Lauren has built an impressive portfolio managing creative for many leading automotive clients; hospitality, financial and retail clients, including one of the top 5 retailers in the U.S. Lauren received a B.S. degree in graphics design from Bradley University.

The Evolution of Email

From the Age of Reputation to the Age of Trust, the email industry has evolved a lot over the last 20 years. The deliverability landscape is more complex and challenging than ever - have you mastered it? In this fast paced talk, you'll get the latest research stats and findings from Return Path and learn how to navigate the trends influencing deliverability.

Presenter: Bonnie Malone, VP, Client Services, Return Path
Bonnie is passionate about excellent customer experience. With a background in marketing, merchandise buying, and retail management, she understands how changing consumer preferences can impact business. Bonnie works with companies to understand where their email marketing strategy is missing the mark and enact change to stay relevant amid the evolving digital landscape.

As the head of the client services team at Return Path, the global leader in email deliverability, she fosters the development of deliverability experts who collaborate with clients to improve and optimize email program performance. Bonnie is an active presence in the email industry, where she is an Email Experience Council committee member and featured speaker for events. She shares her perspective on email with the Return Path blog and contributes a monthly column with retail-specific insights for TotalRetail.

Movable Ink Sponsor Spotlight

Presentation description coming soon.

Presenter: Alison Lindland, VP, Client Strategy, Movable Ink
As VP of Client Strategy, Alison Lindland leads a team of vertical practice leaders who deliver technical solutions to solve our clients’ most critical business challenges. She is proud to be the founder of Movable Pink, the women's employee network.
Prior to Movable Ink she worked in Business Development at American Express OPEN, developing ways to help SMBs market their companies online through programs like "Small Business Saturday" with partners like Facebook. At Amex she also led product management and marketing for the first iPhone App and contributed to mobile strategy projects throughout the global organization. Prior to business school she began her career in tech at OgilvyInteractive and TheaterMania.com/ OvationTix.

She is a graduate of Vassar College and Columbia Business School.

Signal Data: Powered By AI: Email's Future State Requirements for Maximum ROI   

The idea, in theory, is that your brand can improve its customer experiences and relationships by recommending personalized offers and actions at the point of maximum impact—providing one-to-one, experiences at scale. But the reality is often quite a bit different. Harnessing the power of AI and signal data can exponentially increase your ability to deliver on customer expectations, wants and needs—not just your own as the marketer. Join us to uncover the future state requirements in your email strategy so you can deliver meaning in the moments that matter; creating a truly unique experience of one.

Presenter: Cynthia Janelli, VP of Global Strategic Consulting, Zeta
Cynthia Fifield Janelli specializes in helping clients rapidly design, prototype and launch transformational customer experiences. As Zeta’s VP of Global Strategic Consulting, she helps clients envision and articulate "customer centric" as a business strategy and has an extensive track record of delivering measurable fact based incrementality to the C-Suite. Prior to Zeta, Cynthia has held business development roles at Acxiom, McCann Erikson and JWT.

Presenter: James Beauchamp, Group VP of Client Services, Zeta
James Beauchamp is a Group Vice President of Client Services at Zeta Global with over 16 years of experience in developing and supporting email programs for many of the largest brands in the world. Prior to joining Zeta in 2015, James, a born and bred Brit, has worked both on the client-side at Cancer Research UK and at a number of Email Service Providers in senior Strategic, Analytical and Operational roles.

The Omnichannel Marketer's Growth Roadmap

Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.

Presenter: Anthony Fioto, Enterprise Sales Executive, Emarsys
Anthony Fioto Jr is an Account Executive for Emarsys where he is responsible for new business development in North America, leading the Enterprise practice. Anthony has spent over 20 years in the marketing technology business in sales and sales leadership positions. He has extensive experience serving eCommerce, retail, hospitality and financial services industries.