Customer-centricity is a top priority for brands today, and those who underdeliver risk falling behind in today's competitive landscape. The heightened personalization imperative requires marketers to keep up with the ever-changing customer expectations, colliding with the realities of what it takes to execute a 1:1 up-to-the-moment program that also delivers on the brand promise. Join Alison Lindland, SVP of Strategy at Movable Ink, as she discusses how brands can strike a balance between customer demands, privacy, and trust while delivering best-in-class omnichannel experiences that keep consumers coming back for more.
Alison joined Movable Ink as the 14th employee in 2012. She spent six years on the US-based Client Experience Team, a group she would end up leading, with a specific focus on Financial Services and Retail clients. While leading this team, Alison developed innovative, business-critical programs for some of the largest and most successful marketers in the country.
Prior to Movable Ink, she worked at American Express on the Email and Mobile Team. Before attending Columbia Business School, she worked in SaaS ticketing and marketing for Broadway Shows at OvationTix, having started her career at OgilvyInteractive on the Goldman Sachs account.
Alison is passionate about helping Movable Ink clients leverage the technology to help achieve their goals. She’s developed a team of vertical-specific strategists, primarily composed of former clients and partners who are marketers themselves, to bring this service to clients and lead them across industries and regions.
In Perfect Harmony: Orchestrating Cross-Channel Campaigns to Create Joyful Customer Experiences
What is harmony? You know it when you hear it. The perfect blend of notes that catches your attention and sends chills of joy down your spine. It’s hard to define, but easy to recognize. We think of cross-channel marketing the same way. A perfectly harmonized cross-channel experience sparks a similar feeling of satisfaction, excitement, and joy in today’s consumers.
There’s an art to seamlessly connecting marketing channels—email, mobile, SMS,web, etc.—and creating a cohesive customer experience.
In this session, you will learn:
How harmonized cross-channel experiences can improve customer retention and loyalty
Bottom line byproducts of delivering joyful experiences in every interaction
The right tools, instruments, and techniques to produce sweet, sweet music for your team and customers alike
Before joining Iterable, Anthony was the Director Product Marketing at 250ok before a successful acquisition in March of 2020 and spent over four years helping build out Deliverability Services at Salesforce Marketing Cloud. Featured in numerous publications including Forbes, TotalRetail, MarTech Advisor, and more, he has served as the Chair of the EEC’s Events and Education committee and enjoys writing about industry trends, deliverability, and the email channel. He resides in Boulder, Colorado with his wife and two kids, Roman and Stella.
- Design that keeps content fresh
- Utilizing our “sell, sell, fun” strategy
- How to keep open rates high and unsubscribes low
Matthew is an over 20-year veteran of email marketing design and is consumed with creating energetic layouts that look great and are impulsively clickable. A graphic designer and email design pioneer since 1999, he is the founder of Data Axle's award-winning Creative Services group (clients include HP, Coca-Cola, eBay, Marriott, Olive Garden, Visa). Matthew received a Bachelor’s Degree in Marketing from Indiana University and studied Art/Graphic Design at The Pacific Northwest College of Art and the Oregon College of Art & Craft. Matthew was formerly the Creative Director for ThrustMaster, Labtech, Logitech, and @Once.
We will cover:
- How Atomic rewards, Ems, and AMP can collectively make emails more interactive, engaging, and rewarding for customers
- How progency can propel an ecosystem shift to an end-to-end service team delivering creative, strategy, analytics, and performance
- How to measure impact beyond opens and clicks with Hooked score- a novel metric to evaluate engagement intensity
