Monday, December 4 -
9:15 AM MT
(11:15 AM ET)
Sponsor Breakfast Presentation
Presenter: Roger Barnette, CEO, MessageGears
Roger Barnette is CEO of MessageGears, a customer marketing technology provider that allows major global brands to deliver individualized experiences to their customers at scale in real-time. Roger has more than 20 years of experience leading and growing technology businesses. Prior to MessageGears, he led IgnitionOne (acquired by Dentsu), Biltmore Communications (acquired by DIRECTV) and eTour (acquired by Ask.com). Roger has received numerous awards including the Atlanta Internet Marketer of The Year Award and Emory’s Goizueta Business School Outstanding Recent Alumni Award. Roger is a frequent speaker at industry conferences and has been featured by national media outlets including CNN, Fox News, Fox Business, and NBC Nightly News. He earned an MBA from Emory University’s Goizueta School of Business and a bachelor of science degree in computer and electrical engineering from the University of South Carolina.
A Marketing Mind Shift: Challenging the Status Quo to Elevate Your Strategy:In a world where connecting with customers is the only way to succeed – yet it continues to challenge us all – Roger Barnette, CEO of MessageGears, steps in to challenge the conventional and chart a new path forward. But change doesn't just mean bolting something new onto what you’re doing today and magically seeing success. Roger will dive into the innovative strategies and tech that enterprise brands are craving. He’ll explore how to elevate mundane marketing campaigns into a powerhouse of customer engagement and experience.
Monday, December 4 -
10:30 AM MT
(12:30 PM ET)
Sponsor Spotlight & Coffee Break
Presenter: Anthony Chiulli, Director of Product Marketing, Cordial
Anthony Chiulli is the Director of Product Marketing at Cordial - a true marketing platform that empowers brands to fully automate their marketing strategies - where he embraces the art of storytelling through amazing products, services, and experiences to today’s modern digital marketer.
Before joining Cordial, Anthony helped scale and lead Product Marketing efforts at Iterable, served as Director Product Marketing at 250ok before a successful acquisition in March of 2020 and spent over four years helping build out Deliverability Services at Salesforce Marketing Cloud. Featured in numerous publications including Forbes, TotalRetail, MarTech Advisor, and more, he has served as the Chair of the EEC’s Events and Education committee and enjoys writing about industry trends and marketing technology. He resides in Boulder, Colorado with his wife and two kids, Roman and Stella.
Harnessing the Power of Data Shape: How Cordial Powers Human Understanding at Scale:
Data is often referred to as the new oil. But it's not just about the volume of data, it's about the adaptability that allows you to truly understand your customers.
In this session Anthony Chiulli, Director of Product Marketing at Cordial, will explore how Cordial is harnessing the power of data shape and AI to power Human Understanding at scale. Learn how Cordial's flexible data platform allows it to process and analyze a wide variety of data shapes, enabling a more comprehensive and nuanced understanding of each customer. Discover how Cordial is leading the way in the future of AI-driven marketing.
Before joining Cordial, Anthony helped scale and lead Product Marketing efforts at Iterable, served as Director Product Marketing at 250ok before a successful acquisition in March of 2020 and spent over four years helping build out Deliverability Services at Salesforce Marketing Cloud. Featured in numerous publications including Forbes, TotalRetail, MarTech Advisor, and more, he has served as the Chair of the EEC’s Events and Education committee and enjoys writing about industry trends and marketing technology. He resides in Boulder, Colorado with his wife and two kids, Roman and Stella.
Harnessing the Power of Data Shape: How Cordial Powers Human Understanding at Scale:
Data is often referred to as the new oil. But it's not just about the volume of data, it's about the adaptability that allows you to truly understand your customers.
In this session Anthony Chiulli, Director of Product Marketing at Cordial, will explore how Cordial is harnessing the power of data shape and AI to power Human Understanding at scale. Learn how Cordial's flexible data platform allows it to process and analyze a wide variety of data shapes, enabling a more comprehensive and nuanced understanding of each customer. Discover how Cordial is leading the way in the future of AI-driven marketing.
Monday, December 4 -
12:55 PM MT
(2:55 PM ET)
Sponsor Lunch Presentation
Presenter: Alison Lindland, Chief Marketing Officer, Movable Ink
As Chief Marketing Officer, Alison Lindland leads Marketing, Brand, and Corporate Communications, as well as a team of vertical practice leaders who deliver technical solutions to solve our clients’ most critical business challenges with Movable Ink software. Alison is proud to be the founder of Movable Pink, the women's employee network.
Prior to Movable Ink she worked in Business Development at American Express OPEN, developing ways to help SMBs market their companies online through programs like "Small Business Saturday" with partners like Facebook. At Amex she also led product management and marketing for the first iPhone App and contributed to mobile strategy projects throughout the global organization. Prior to business school she began her career in tech at OgilvyInteractive and TheaterMania.com / OvationTix.
She is a graduate of Vassar College and Columbia Business School.
Audience of One: The Marketer & the Machine:
Consumer preferences and behaviors, constantly changing, drive digital transformations in marketing. The evolution from database marketing in the 90s to the rise of email and social media in the 2000s, and recent cloud computing and Customer Data Platform advancements have continually reshaped marketing strategies. Now, we're on the verge of a major shift with AI-driven systems enhancing marketing efficiency and personalization. This presentation delves into the latest “Audience of One” report, revealing how marketers use AI for current and future challenges. Learn critical tactics for employing marketing AI to propel your organization's brand experiences forward.
Prior to Movable Ink she worked in Business Development at American Express OPEN, developing ways to help SMBs market their companies online through programs like "Small Business Saturday" with partners like Facebook. At Amex she also led product management and marketing for the first iPhone App and contributed to mobile strategy projects throughout the global organization. Prior to business school she began her career in tech at OgilvyInteractive and TheaterMania.com / OvationTix.
She is a graduate of Vassar College and Columbia Business School.
Audience of One: The Marketer & the Machine:
Consumer preferences and behaviors, constantly changing, drive digital transformations in marketing. The evolution from database marketing in the 90s to the rise of email and social media in the 2000s, and recent cloud computing and Customer Data Platform advancements have continually reshaped marketing strategies. Now, we're on the verge of a major shift with AI-driven systems enhancing marketing efficiency and personalization. This presentation delves into the latest “Audience of One” report, revealing how marketers use AI for current and future challenges. Learn critical tactics for employing marketing AI to propel your organization's brand experiences forward.
Tuesday, December 5 -
10:40 AM MT
(12:40 PM ET)
Sponsor Spotlight & Coffee Break
Presenter: Kevin Limongelli, Creative Director, Data Axle
As the Creative Director at Data Axle, Kevin's mission is to lead the industry in designing compelling omnichannel campaigns that range from direct mail to social media and emerging channels such as CTV, to create one experience for our clients that delivers results. Kevin is passionate about leveraging data to inform creative design and execution to help clients exceed their business goals in a rapidly evolving economic landscape.
What ChatGPT Doesn’t Know (May Hurt You):
Readily available AI tools like ChatGPT access immeasurable quantities of data to provide content, but are they accessing the right data? In this session we’ll show how working with a customized AI tool that takes into account your brand guidelines, your audience, your results, and your customer data can help you elevate your marketing efforts in this new world of AI. Walk away with real-life client examples and a peak under the hood of Data Axle’s advanced AI capabilities.
What ChatGPT Doesn’t Know (May Hurt You):
Readily available AI tools like ChatGPT access immeasurable quantities of data to provide content, but are they accessing the right data? In this session we’ll show how working with a customized AI tool that takes into account your brand guidelines, your audience, your results, and your customer data can help you elevate your marketing efforts in this new world of AI. Walk away with real-life client examples and a peak under the hood of Data Axle’s advanced AI capabilities.
Tuesday, December 5 -
12:45 PM MT
(2:45 PM ET)
Sponsor Lunch Presentation
Presenter: Neej Gore, Chief Data Officer, Zeta Global
Neej has been a Zeta leader since 2017. Neej is responsible for the Zeta’s global data and analytics strategy, creating growth for brands by transforming data into actionable business insights, developing Zeta’s identity graph and driving further innovation within the Opportunity Explorer platform. With over 20 years of experience in digital marketing, Neej is an experience leader with a deep background in data machine learning, marketing technologies and scaling businesses. Prior to his current role, Neej was President of the Zeta Data Cloud division, Chief Business Officer at Boomtrain and founder of two digital marketing platforms. Neej holds a Bachelor of Science in Computer Science and Engineering from Cornell University.
Intelligence is Having Its Moment, and It's Here to Stay. Are You Prepared?
Are we finally able to predict and act on what consumers will do next? Join Neej Gore, Chief Data Officer at Zeta Global, as he discusses the significance of a platform centered around customer, market, and competitive Intelligence and the advanced insights it can provide; enabling marketers to develop more individualized experiences-at scale. To the inbox and beyond, let us show you how to accelerate outcomes throughout the customer lifecycle.
Intelligence is Having Its Moment, and It's Here to Stay. Are You Prepared?
Are we finally able to predict and act on what consumers will do next? Join Neej Gore, Chief Data Officer at Zeta Global, as he discusses the significance of a platform centered around customer, market, and competitive Intelligence and the advanced insights it can provide; enabling marketers to develop more individualized experiences-at scale. To the inbox and beyond, let us show you how to accelerate outcomes throughout the customer lifecycle.
Wednesday, December 6 -
8:30 AM MT
(10:30 AM ET)
Sponsor Breakfast Presentation
Presenter: Jameson Packer, Senior Solutions Consultant, Marigold
Jameson Packer is a Senior Solutions Consultant at Marigold, helping our partners and clients in the enterprise retail, media, eComm, and publishing space drive increased engagement by delivering stronger, more personalized omni-channel messaging.
Messaging Innovation: Effectively Engaging With Consumers Wherever, Whenever:
Consumers are more digitally connected and in the moment, and the path to purchase is more complex. What does messaging innovation require for an “always-on” consumer? Survey data shows that email remains one of the most effective channels for driving sales, meaning personalized relationship building is more important than ever. Yet many email programs focus on transactional engagement. In this session, we will provide context and guidance on how to be more relevant, more impactful, and more in the moment with an always-on consumer.
Messaging Innovation: Effectively Engaging With Consumers Wherever, Whenever:
Consumers are more digitally connected and in the moment, and the path to purchase is more complex. What does messaging innovation require for an “always-on” consumer? Survey data shows that email remains one of the most effective channels for driving sales, meaning personalized relationship building is more important than ever. Yet many email programs focus on transactional engagement. In this session, we will provide context and guidance on how to be more relevant, more impactful, and more in the moment with an always-on consumer.
Wednesday, December 6 -
9:30 AM MT
(11:30 AM ET)
Sponsor Spotlight & Coffee Break
Presenter: Brett Bothe, Senior Product Marketing Manager, Salesforce
Brett Bothe is a product marketer focused on Marketing Cloud Engagement at Salesforce. Her work centers around the creation of seamless customer experiences and the digital marketer — telling their stories, finding unique use cases, and sharing best practices.
Presenter: Natalie Mathes, Senior Product Marketing Manager, Salesforce
Natalie Mathes is a Salesforce product marketer based in New York City. She is focused on cross-channel marketing strategies, passionate about storytelling, improving customer experiences, and staying innovative with the latest industry trends.
The 5 Pillars of Scale in Marketing Programs:
Scale is a much discussed topic in the world of email, but, like any buzzword, we need to ask ourselves: are we all talking about the same thing when it comes to scale? For marketing platforms, scale is a measurable component of a platform’s ability to deliver messages. But, scale is more than just send volume — AI, loyalty and extensibility are all components of effective, cohesive, and scalable martech. Our collective definition should also extend to the marketer’s experience too — a platform with scale should empower them to build entire campaigns efficiently and deploy easily across the business.
The 5 Pillars of Scale in Marketing Programs:
Scale is a much discussed topic in the world of email, but, like any buzzword, we need to ask ourselves: are we all talking about the same thing when it comes to scale? For marketing platforms, scale is a measurable component of a platform’s ability to deliver messages. But, scale is more than just send volume — AI, loyalty and extensibility are all components of effective, cohesive, and scalable martech. Our collective definition should also extend to the marketer’s experience too — a platform with scale should empower them to build entire campaigns efficiently and deploy easily across the business.