June 29 - July 2, 2015
Albufeira, Portugal

Event Sponsors

Agenda

Monday, 06/29

Tuesday, 06/30

08:00
Registration Opens
08:15
Full Breakfast
08:30
Sponsor Breakfast Presentation
08:55
Welcome
Ken Fadner, Chairman, Publisher, MediaPost Communications 
09:00
Introductory Remarks
MC
Tamara Gielen, Email Marketing Consultant, Plan to Engage 
09:15
Keynote: Email: The Most Powerful Channel at NOOK by Barnes and Noble

In today's world where programmatic, big data and video are among the hottest buzzwords around, email is still the most powerful marketing tool. Hear directly from Jeanniey Mullen, founder of the Email Experience Council and VP of Marketing for NOOK by Barnes and Noble, about how they rely on email to drive business forward. A critical element of marketing strategy at NOOK, email isn't just a nice-to-have, it's a must-have that powers every element of the business. This presentation will give all email marketers a greater appreciation for the power email holds for companies.

Keynote
Jeanniey Mullen, Global Marketing Leader, Mercer 
09:45
Panel: Conversion Optimization: Testing & Segmentation

Optimization is the best way to drive conversions when it comes to email. From testing demographics to tweaking subject lines, this panel will explore how to optimize email for improved results. Email experts will share tips on testing, segmentation, frequency and other ways to optimize campaigns.

Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing 
PanelistS
Sana Dubarry, Director Strategy and Insights, EMEA - Epsilon 
Kay Kerman, Manager Email and CRM Strategy, Children's Medical Center 
Panos Melissaropoulos, Co-Founder and Head of International Business Development, Moosend 
10:30
Panel: Breaking Out of the Day-to-Day: Applying Advanced Techniques

Email marketing tools have gotten very sophisticated, but most marketers are only using a fraction of what is available to them. In this session, marketers will talk about how they are going beyond the basics and adopting advanced practices such as frameworks, customer labels, predictive modeling, and advanced reporting to take their email programs to the next level.

Moderator
Carola Steur, E-mail Marketeer, Makro / Metro 
PanelistS
Mario Imparato, Regional Vice President EMEA, Persado 
Daniel Jakubowicz, Head of Email and SMS UK Customer Operations, British Gas 
Matthew Potter, VP Northern Europe, Movable Ink 
11:15
Panel: Email Acquisition: How to Nurture the Garden of List Growth

Email list growth is one of the most important objectives for a marketer. In this panel, experts will share customer acquisition strategies from in-store signups and social promotions to list rental, affiliate marketing and on-site registrations

Moderator
Tim Watson, Email Marketing Consultant, Zettasphere 
PanelistS
Anna Farquharson, Customer Marketing Manager, OVO Energy 
Dirk Jansen, General Manager, Lead Online 
Ali Swerdlow, Vice President, Industry Relations, LiveIntent 
12:00
Roundtables

The Power of Email led by Jeanniey Mullen, VP of Marketing, NOOK by Barnes and Noble
Email Optimization led by Kath Pay, Marketing Director, Cloud IQ
Email Acquisition led by Tim Watson, Email Marketing Consultant, Zettasphere

12:45
Networking Lunch
13:00
Sponsor Luncheon Presentation

4x4 Land Rover Tour
Kayak/Canoe Tour
Beach Outing

19:00
20:00
DinnerOpen Deck

Wednesday, 07/01

08:00
Registration Opens
08:30
Full Breakfast
09:00
Welcome Back
09:15
Keynote: Up Close & Personal: How KOALA SA is Building Intimacy Via Email

Any marketer can send a large amount of email out to everyone on their list. Chances are these messages will go unnoticed. As a one-to-one channel, email has the power to communicate with customers on an intimate level and create deeper relationships. This presentation will explore the customer life-cycle and how KOALA SA is using email to develop customer relationships.

Keynote
Matthias Fröhlicher, Co-founder and Director, KOALA.CH 
09:45
Panel: Automation: From Strategy to Execution

Email is becoming fully automated and data is facilitating one-to-one marketing ... making the job of the email marketer more hands off. In this panel, experts will discuss the challenges and opportunities associated with automation in email marketing in order to help marketers embrace these changes without becoming obsolete.

Moderator
Jeanniey Mullen, Global Marketing Leader, Mercer 
PanelistS
Oliver Beckett, Senior Database Marketing Manager, Expedia 
Marcel Joosten, E-Commerce Director, CentralPoint 
Michael Le, Email Marketing Manager, Amazon 
10:30
Panel: The New Rules in Email Deliverability

Email deliverability is one of the most crucial aspects of email marketing because consumers won’t see your message if they don’t get it. In this session, email experts will give deliverability insights for 2015, sharing tips on how to ensure emails are delivered across borders and highlighting which deliverability rules have become obsolete.

 
Moderator
Derek Harding, Managing Director of Javelin Labs, Javelin Marketing Group 
PanelistS
Barry Abel, Executive Vice President, SparkPost 
Thomas Fontvielle, Secretary General, Signal Spam 
Jean Michel Radiskol, Chief Deliverability Manager, Adobe 
Willem Stam, Email Deliverability Specialist, Postmastery 
11:15
Case Study: How Gamification Can Make Email More Fun & More Profitable

Games are a powerful driver to help consumers engage with your brands and products. Playing and winning games makes people happy and happy people are more willing to buy.  This presentation will explore basic gamification theory and how Bakker is using gaming in email to activate customers and drive conversions.

Presenter
Ernst Muller, Sr. European Email Marketeer, Bakker 
12:00
Roundtables

Personalization in Email led by Matthias Fröhlicher, Co-founder and Director, Koala.ch
Email Deliverability led by Derek Harding, Managing Director of Javelin Labs
Email Automation led by Oliver Beckett, Sr Database Marketing Manager, Expedia

12:45
Networking Lunch

Golf at Oceanico Millennium Golf Course
Dolphin Tour
Beach Outing

19:00
20:00
DinnerAl Quimia

Thursday, 07/02

08:00
Breakfast
08:30
Keynote: Email Matchmaking: Murdock London's Hunt For the Right Partner

Finding a vendor is ultimately like looking for a partner, you have a list of criteria that you’re working from. It contains your absolute deal breakers and compromises. You always want your partners to be on the same page and show they understand you. Isn’t that exactly what we look for in vendors too? You want them to understand the unique nature of your business, to uphold the same values you do and to ultimately make you happy. This case study will explore why Murdock London decided they needed a new email partner and how they went about finding the right match.

Keynote
Adeola Sole, CRM Manager, FitFlop 
09:00
Panel: Teamwork: How to Collaborate More Efficiently With Your Vendor

An email vendor can be an email marketer’s best friend, but marketers aren’t always taking full advantage of their service partners. In this panel, email experts will discuss the ins and outs of the marketer-vendor relationship, from vendor selection to platform guide, in order to get the most out of their partners.

Moderator
Jordie van Rijn, Email Marketing Consultant, eMailMonday 
PanelistS
Skip Fidura, Responsible Marketing Committee Chair, DMA UK 
Annemiek van Riet, Campaign Manager, Eurail 
09:45
Case Study: Delivering on Time

A lot of elements go into creating an email, and it all has to be done in a timely fashion. In this presentation, LastMinute.com will discuss how to work more effectively with agency partners in order to hit the most critical deadlines.

Presenter
Sean Collins, Head of European CRM Operations, LastMinute.com 
10:15
Panel: Rapid Fire -- An Email Inspiration Brainstorm

This session is a great gut check for all email marketers. Panelists will respond to a rapid fire series of questions about how they approach all of the important email campaign tactics such as welcome messages, re-engagement, mobile integration and all other parts of the subscriber journey. This panel will give attendees ideas to take home.

Moderator
Tamara Gielen, Email Marketing Consultant, Plan to Engage 
PanelistS
Mic Conetta, Head of CRM, Arsenal Football Club 
Kelly Maher, Senior Retention Manager, Teletext 
Jaina Mistry, Email Marketing Specialist, Padawan Group 
Ruben Zantingh-Bozic, Email Marketing Specialist, Oxxio 
11:00
Roundtables

Shopping for an ESP led by Adeola Sole, CRM Manager, Murdock London
Achieving Email Deadlines led by Sean Collins, Head of European CRM Operations
Email Partner Collaboration led by Jordie van Rijn, Email Marketing Consultant, eMailMonday

12:00
Conference Concludes

Venue

Albufeira, Portugal
Albufeira,
Epic Sana Algarve Hotel, Portugal
Aldeia da Falésia
Albufeira,, 8200-593
Never been to Algarve before? Watch this CNN video to learn about the rich history and amazing beaches in "Europe's most famous secret" -- The Algarve Portugal

With a prime location overlooking Praia de Falésia beach (Albufeira), EPIC SANA Algarve Hotel features 162 rooms, 24 Resort Suites and 43 spacious Apartments with a modern design, complemented by contemporary amenities and state-of-the-art technology. The ample Sayanna Wellness (SPA & Fitness Centre), five outdoor swimming pools (two for children) and an indoor swimming pool, Kids’ club, Baby Centre, a multi-purpose sports field, three restaurants (one seasonal), two bars and snack bars by the swimming pools are just some of the facilities that the EPIC SANA Algarve Hotel has to offer. With over 1800m2 of meeting rooms the Conference Centre of the EPIC SANA Algarve Hotel is already one of the Algarve’s leading conference and events facilities.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.