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In today's world where programmatic, big data and video are among the hottest buzzwords around, email is still the most powerful marketing tool. Hear directly from Jeanniey Mullen, founder of the Email Experience Council and VP of Marketing for NOOK by Barnes and Noble, about how they rely on email to drive business forward. A critical element of marketing strategy at NOOK, email isn't just a nice-to-have, it's a must-have that powers every element of the business. This presentation will give all email marketers a greater appreciation for the power email holds for companies.

Optimization is the best way to drive conversions when it comes to email. From testing demographics to tweaking subject lines, this panel will explore how to optimize email for improved results. Email experts will share tips on testing, segmentation, frequency and other ways to optimize campaigns.

Email marketing tools have gotten very sophisticated, but most marketers are only using a fraction of what is available to them. In this session, marketers will talk about how they are going beyond the basics and adopting advanced practices such as frameworks, customer labels, predictive modeling, and advanced reporting to take their email programs to the next level.

Email list growth is one of the most important objectives for a marketer. In this panel, experts will share customer acquisition strategies from in-store signups and social promotions to list rental, affiliate marketing and on-site registrations

The Power of Email led by Jeanniey Mullen, VP of Marketing, NOOK by Barnes and Noble
Email Optimization led by Kath Pay, Marketing Director, Cloud IQ
Email Acquisition led by Tim Watson, Email Marketing Consultant, Zettasphere

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4x4 Land Rover Tour
Kayak/Canoe Tour
Beach Outing

Any marketer can send a large amount of email out to everyone on their list. Chances are these messages will go unnoticed. As a one-to-one channel, email has the power to communicate with customers on an intimate level and create deeper relationships. This presentation will explore the customer life-cycle and how KOALA SA is using email to develop customer relationships.

Email is becoming fully automated and data is facilitating one-to-one marketing ... making the job of the email marketer more hands off. In this panel, experts will discuss the challenges and opportunities associated with automation in email marketing in order to help marketers embrace these changes without becoming obsolete.

Email deliverability is one of the most crucial aspects of email marketing because consumers won’t see your message if they don’t get it. In this session, email experts will give deliverability insights for 2015, sharing tips on how to ensure emails are delivered across borders and highlighting which deliverability rules have become obsolete.

Games are a powerful driver to help consumers engage with your brands and products. Playing and winning games makes people happy and happy people are more willing to buy.  This presentation will explore basic gamification theory and how Bakker is using gaming in email to activate customers and drive conversions.

Personalization in Email led by Matthias Fröhlicher, Co-founder and Director, Koala.ch
Email Deliverability led by Derek Harding, Managing Director of Javelin Labs
Email Automation led by Oliver Beckett, Sr Database Marketing Manager, Expedia

Golf at Oceanico Millennium Golf Course
Dolphin Tour
Beach Outing

Finding a vendor is ultimately like looking for a partner, you have a list of criteria that you’re working from. It contains your absolute deal breakers and compromises. You always want your partners to be on the same page and show they understand you. Isn’t that exactly what we look for in vendors too? You want them to understand the unique nature of your business, to uphold the same values you do and to ultimately make you happy. This case study will explore why Murdock London decided they needed a new email partner and how they went about finding the right match.

An email vendor can be an email marketer’s best friend, but marketers aren’t always taking full advantage of their service partners. In this panel, email experts will discuss the ins and outs of the marketer-vendor relationship, from vendor selection to platform guide, in order to get the most out of their partners.

A lot of elements go into creating an email, and it all has to be done in a timely fashion. In this presentation, LastMinute.com will discuss how to work more effectively with agency partners in order to hit the most critical deadlines.

This session is a great gut check for all email marketers. Panelists will respond to a rapid fire series of questions about how they approach all of the important email campaign tactics such as welcome messages, re-engagement, mobile integration and all other parts of the subscriber journey. This panel will give attendees ideas to take home.

Shopping for an ESP led by Adeola Sole, CRM Manager, Murdock London
Achieving Email Deadlines led by Sean Collins, Head of European CRM Operations
Email Partner Collaboration led by Jordie van Rijn, Email Marketing Consultant, eMailMonday