Read rates appear to be declining. Email clients are giving users easier ways to unsubscribe. Keeping customers engaged has never been harder and more critical. Marketers who have fought back the disengagement challenge share how they are analyzing reader behaviors and crafting engagement strategies for maintaining the base.

Email programs have lots of moving parts that must be constantly optimized in order to succeed. In this panel, we’ll hear from leading brands about how they are optimizing campaigns through testing. We’ll look at what they are testing, what they are learning and what takeaways they take back to the drawing board.

Deep personalization reaches far beyond the custom subject line and "Dear XXXX." A new generation of brands are showing how true one-to-one leverages data and messaging seamlessly across touchpoints to understand a customer's personal shopping journey, relationship to the brand, and future needs. We ask some of the most innovative emerging brands to share how they are using messaging to drive performance and build brand all at once.

Customers love to hear about themselves, so what better way to communicate than to tell them their own story. Marketers have been experimenting with year end summaries and birthday roundups, with great success. In this panel, we’ll hear from brands that are putting up a mirror to customer behavior and using data to create engaging graphic content that sells.

EIS brings together marketing leaders from across Europe to share ideas, tactics and strategies. In this closing panel, speakers from the show will share their final takeaways from the conference and ideas that you can apply to your business when you get back to the office on Thursday.