How to Elevate Your Marketing Tech Stack
You can have all the data and technology in the world, but if your content is not contextually relevant, it will have far less impact. Many organisations have invested heavily in their MarTech stack and the data to understand customers better as individuals is there, the tools to personalise are often also in place. What is missing is the link between smart marketing software working in the background and the content that needs to be personalised and delivered at scale to turn those insights into engaging and highly visual customer experiences. In this session, we discuss why in 2019, we are seeing a shift within Marketers as they turn their attention back to creative and how they can pair it with data for a more balanced approach that results in real time customer centric experiences.
Presenter: Matt Potter, Regional Vice President, EMEA, Movable Ink
Presenter bio coming soon.