Sponsor Presentations

8:15 AM Opening Sponsor Presentation 

The Creative Dilemma; It's Not All About Data

Advances in big data and AI have marketers closer than ever to achieving a true 360-degree view of their customers.  But is that really the ultimate end game? While marketers agree that data is important, a singular focus on amassing more data is often done at the expense of creative and the overall visual experience for the consumer.

In this session, we discuss why in 2019, we predict that marketers will shift attention back to creative and how they can pair it with data for a more balanced approach that results in both personalised and engaging visual experiences.

Presenter: Emily Booth, Strategic Account Director, Movable Ink

Emily is a Strategic Account Director at Movable Ink, working extensively in the Nordic region managing our relationship with Volvo, AKQA and Danske Spil. Prior to life at Movable Ink, Emily worked at IBM supporting a wide range of clients from STA Travel to Prudential Insurance, though nothing prepared her for marketing life quite like her years in an agency where Emily worked as a campaign planner.

8:15 AM Opening Sponsor Presentation 

The Art & Science of Email Marketing

What makes a great email experience? It should be compelling, personalized, useful and connected to any other touchpoint in the customer journey.
In this session you will learn how to create a more targeted email segmentation for better personalization, combine relevant data with beautiful content and embed your email marketing into a broader cross-channel strategy.

Presenter: Timo Kohlberg, EMEA Lead Product Marketing, Adobe

Timo Kohlberg is a digital marketing and cross-channel campaign management expert, focusing on creation of superior customer experiences. At Adobe, he is a Product Marketing Lead for Adobe Campaign (within the Adobe Experience Cloud), driving go-to-market strategies, communications, and business development across EMEA. Timo is a renowned speaker at leading global digital marketing events and congresses, and is a thought leader on customer insight, content velocity, journey management and mobile marketing strategies in B2B as well as B2C.

Timo Kohlberg has more than 10 years of experience in the software industry, working for mid-size and enterprise companies including Infor, where he was responsible for Product Marketing and Demand Generation, covering key regions in EMEA. He holds a degree in Business Administration with emphasis on Marketing from Northumbria University in Newcastle and Munich University of Applied Sciences.