January 30, 2018
New York City

Agenda

Tuesday, 01/30

8:00 AM ET
8:00 AM ET
Registration & Check-In
8:15 AM ET
8:15 AM ET
Breakfast
8:45 AM ET
8:45 AM ET
The Story Thus Far: Opening Remarks

MediaPost’s editor-in-chief sets the table for the morning discussions by reviewing some of the industry forecasts for this and coming years. 

MC
Joe Mandese, Editor-in-Chief, MediaPost 
9:00 AM ET
9:00 AM ET
Forecast 2018 – Following the Money

Facing an unprecedented portfolio of media options and radically fragmented consumer attention, media buyers and brands discuss the allocation decisions they have already made for 2018 and the thinking behind them. Where have they made the biggest shifts in spend, both in channels and goals? How are changes in consumer behavior and preferences, trust in the media economy and data informing the media plans for 2018. And what, if anything, might require these buyers to course correct by year’s end?

Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Jonathan Adams, Managing Partner, Wavemaker 
Sarah Baehr, EVP/Managing Partner, Digital Investment, Horizon Media 
Vincent Letang, Executive Vice President-Global Market Intelligence, MAGNA 
Louis Paskalis, SVP, Customer Engagement and Investment, Bank of America 
10:00 AM ET
10:00 AM ET
Coffee Break & Sponsor Spotlight
How AI Will Create the Perfect Ad for Every Individual
Presenter:  Emi Gal, CEO and Group CMO, Teads Studio

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10:30 AM ET
10:30 AM ET
Forecast 2023
Digital oligopoly, the “collapse” of TV, the “end of advertising”, post-screen connectivity, AI-powered everything. Are five-year forecasts even possible in an environment of chronic change? Will a handful of digital giants eat the Internet, perhaps even TV? Will  changes in tech and attention make interruptive advertising obsolete altogether? We assemble our favorite media futurists to explore the trends in media, tech, and especially consumers themselves that will impact the budgets of 2023. 
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
Tom Goodwin, Executive Vice President -- Head of Innovation, Zenith Media 
Brian Hughes, Senior Vice President-Audience Intelligence & Strategy, MAGNA 
Barry Lowenthal, Former CEO, Media Kitchen 
Natalie Monbiot, Senior Vice President-Futures for Samsung, Starcom USA 
Sam Olstein, Global Director of Innovation, GE Corporation 
11:30 AM ET
11:30 AM ET
Conference Concludes

Venue

The Yale Club
50 Vanderbilt Avenue
Grand Ballroom
New York, New York, 10017

The Yale Club is located on the corner at 50 Vanderbilt Avenue between 44th and 45th Streets, across from the western entrance to Grand Central Station.

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For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.