January 29, 2020
New York, NY

Forecast 2020 and Beyond:
Media+Data+Privacy

MediaPost’s annual Forecast gathering of media and marketing leaders reviews how agencies and their clients have allocated spending for the coming year and how they are placing their bets for the future.

The marriage of media and detailed, digital, real-time data consummated long ago. But in 2020, the consumer and their government will begin pushing back on this cozy relationship as well as how the platforms, media and advertisers are using their assets. Things could get uncomfortable for everyone. Users are canceling and curtailing their social media use. CCPA, GDPR and cookie-killing browsers will curtail consumer trackability and heighten corporate accountability. And everyone’s sensitivities are on edge in an election cycle where political campaigns use (and abuse) these same data, targeting, and media tools.

At the 2020 edition of MediaPost’s annual Forecast we argue that no responsible discussion of the evolving media and data terrain can exclude the issues of privacy, consumer and regulatory pushback and accountability.

We will explore

  • The state of media budgets in 2020 and beyond, and what may make plans change
  • How the customer journey and media mindshare will impact spend
  • How CCPA, GDPR and new browsers are impacting trackability and media spend
  • Managing the oligopoly
  • Media, platform and advertiser accountability in a year of feudal politics
Join the conversation #MPForecast

Conference Content Programmer

Steve SmithSenior Editor, MediaPost

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Agenda

Wednesday, 01/29

8:00 AM
Registration
8:45 AM
Opening Remarks
MC
Joe Mandese, Editor-in-Chief, MediaPost 
9:00 AM
Panel: Stormy Weather? Forecasting 2020
With TV audiences shifting quickly, major digital platforms under fire on policy and privacy, and the role of advertising itself in question – what is a media buyer to do? Are media buyers dressed for uncertain weather as they place their spending bets for 2020?
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
Panelist
Matt Sweeney, Chief Investment Officer, GroupM 
9:45 AM
Coffee Break
10:15 AM
Panel: Privacy’s Perfect Storm
The consumer's defenses on privacy and data control are finally taking shape. As GDPR, CCPA and new browser defaults come online, what does the future defense of consumer data look like? And just as important, how will citizen consumers hold the platforms they use accountable for content in a feudal political environment?
Moderator
Wendy Davis, Senior Reporter, MediaPost 
11:00 AM
Panel: Solving for the Media+Data+Privacy Equation
The 2020 media and data climate will be volatile. Ad Industry leaders discuss ways that advertisers, platforms, regulators and citizens can build safe spaces for the future.
Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
11:45 AM
Conference concludes

Speakers

Wendy Davis

MediaPost
Senior Reporter

Joe Mandese

MediaPost
Editor-in-Chief

Steve Smith

MediaPost
VP, Editorial Director, Events

Matt Sweeney

GroupM
Chief Investment Officer

Venue

The Yale Club
50 Vanderbilt Avenue
Grand Ballroom
New York, New York, 10017
The Yale Club is located on the corner at 50 Vanderbilt Avenue between 44th and 45th Streets, across from the western entrance to Grand Central Station.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.