New York, NY - January 29, 2019

Agenda

Tuesday, 01/29

8:00 AM
Registration & Check-In
8:15 AM
Breakfast
8:45 AM
Opening Remarks
MC
Ken Fadner, Chairman, Publisher, MediaPost Communications 
9:00 AM
Forecast 2019 – Fighting the Attention Wars
Consumer attention is as fleeting as it is fragmented, and paths to purchase are as chaotic as they are individual. We ask leading media buyers and brands to reflect on their allocation bets for 2019 and what understanding of consumer attention and decision-making informed them? How have consumer behaviors, brand safety, walled gardens, transparency and the increasing invisibility of advertising shaped their thinking and planning? What has caused them to shift dollars one way or the other? And what course corrections may be necessary by year’s end?
Moderator
Alex Weprin, Editor, Digital News Daily, MediaPost 
PanelistS
David Campanelli, Co-Chief Investment Officer, Horizon Media 
Colleen Hotchkiss, EVP, Managing Director, Zenith 
Oleg Korenfeld, Global Chief Platforms Officer, Wavemaker 
Geoffrey Sanders, Senior Vice President, Growth, Casper 
Albert Thompson, Digital Strategist, Walton Isaacson 
10:00 AM
Coffee Break
10:30 AM
Forecast 2024 – Brave New Media World?
Is technology really driving media to a brighter future of higher creative engagements, personalized interactions with customers, brands that serve rather than sell? Will blockchain technologies build cleaner, more transparent connections across the supply chain, and even between consumers and their media sources? Are VR, AI and IoT moving us to a new stage where the individual customer, their daily habits, locations and wearable tech become the next channels we buy against? Are people the next media?
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
Bonnie Barest, Managing Director, The Media Kitchen 
Sargi Mann, EVP, Digital Strategy – Investments, Havas Media Group 
Israel Mirsky, Executive Director, Global Technology and Emerging Platforms, OMD Worldwide 
Ilana Nolte, President, North America, m/SIX 
Louisa Wong, Chief Transformation Officer, Carat 
11:30 AM
Conference Concludes

Venue

The Yale Club
50 Vanderbilt Avenue
Rooftop
New York, New York, 10017
The Yale Club is located on the corner at 50 Vanderbilt Avenue between 44th and 45th Streets, across from the western entrance to Grand Central Station.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.