Follow the Attention, Follow the Money

So much fragmented attention. So many online and offline channels. Just so much budget.

As media buyers face the dizzying complexities of a new attention economy, how and where will they allocate their resources now and in the future? MediaPost’s Forecast 2018 spends a morning taking the near and long-term view. In two panel discussions, we gather the top agency media strategists and brands to review both their 2018 plans and their expectations for the media landscape over the next five years. Can even the best media futurists predict where the attention, money, innovation will go in an atmosphere of frenetic change?

We will explore


Featured Speakers

Tom Goodwin Executive Vice President-Head of InnovationZenith Media 
Brian Hughes Senior Vice President-Audience Intelligence & Strategy, IPG Media Brands' Magna 
Barry Lowenthal President, The Media Kitchen 

Vincent Letang Executive Vice President-Global Market Intelligence, Magna Global
Natalie Monbiot Senior Vice President-Futures for Samsung, Starcom 
Louis Paskalis SVP, Customer Engagement and Investment, Bank of America 

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.