January 29, 2020
New York, NY

Forecast 2020 and Beyond:

MediaPost’s annual Forecast gathering of media and marketing leaders reviews how agencies and their clients have allocated spending for the coming year and how they are placing their bets for the future.

The marriage of media and detailed, digital, real-time data consummated long ago. But in 2020, the consumer and their government will begin pushing back on this cozy relationship as well as how the platforms, media and advertisers are using their assets. Things could get uncomfortable for everyone. Users are canceling and curtailing their social media use. CCPA, GDPR and cookie-killing browsers will curtail consumer trackability and heighten corporate accountability. And everyone’s sensitivities are on edge in an election cycle where political campaigns use (and abuse) these same data, targeting, and media tools.

At the 2020 edition of MediaPost’s annual Forecast we argue that no responsible discussion of the evolving media and data terrain can exclude the issues of privacy, consumer and regulatory pushback and accountability.

We will explore

  • The state of media budgets in 2020 and beyond, and what may make plans change
  • How the customer journey and media mindshare will impact spend
  • How CCPA, GDPR and new browsers are impacting trackability and media spend
  • Managing the oligopoly
  • Media, platform and advertiser accountability in a year of feudal politics
Join the conversation #MPForecast

Conference Content Programmer

Steve SmithSenior Editor, MediaPost

Forecast 2020 Attendees Include

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Wednesday, 01/29

8:00 AM
8:45 AM
Opening Remarks
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:00 AM
Panel: Stormy Weather? Forecasting 2020
With TV audiences shifting quickly, major digital platforms under fire on policy and privacy, and the role of advertising itself in question – what is a media buyer to do? Are media buyers dressed for uncertain weather as they place their spending bets for 2020?
Steve Smith, VP, Editorial Director, Events, MediaPost 
Shelby Saville, Chief Investment Officer, Spark Foundry 
Jon Stimmel, Chief Investment Officer, UM 
Matt Sweeney, Chief Investment Officer, GroupM 
Catherine Warburton, Chief Investment Officer, Assembly 
9:45 AM
Coffee Break
10:15 AM
Panel: Privacy’s Perfect Storm
The consumer's defenses on privacy and data control are finally taking shape. As GDPR, CCPA and new browser defaults come online, what does the future defense of consumer data look like? And just as important, how will citizen consumers hold the platforms they use accountable for content in a feudal political environment?
Wendy Davis, Policy Editor, MediaPost 
Cathy Dwyer, Professor of Information Technology, Pace University Seidenberg School 
Alison Pepper, SVP, Government Relations, 4As 
Elliott Siebers, Associate, Frankfurt Kurnit Klein & Selz PC 
11:00 AM
Panel: Solving for the Media+Data+Privacy Equation
The 2020 media and data climate will be volatile. Ad Industry leaders discuss ways that advertisers, platforms, regulators and citizens can build safe spaces for the future.
Lisa Singer, Event Editorial Manager, MediaPost 
Eran Metzer, Executive Director, Data and Marketing Technology, Hearts & Science 
Albert Thompson, Managing Director, Digital, Walton Isaacson 
Farah Zaman, VP, Chief Privacy Officer at Meredith Corporation, Meredith 
11:45 AM
Conference concludes

Featured Speakers

Alison Pepper

SVP, Government Relations

Shelby Saville

Spark Foundry
Chief Investment Officer

Elliott Siebers

Frankfurt Kurnit Klein & Selz PC

Jon Stimmel

Chief Investment Officer

Matt Sweeney

Chief Investment Officer

Albert Thompson

Walton Isaacson
Managing Director, Digital

Catherine Warburton

Chief Investment Officer

Farah Zaman

VP, Chief Privacy Officer at Meredith Corporation

Wendy Davis

Policy Editor

Cathy Dwyer

Pace University Seidenberg School
Professor of Information Technology

Eran Metzer

Hearts & Science
Executive Director, Data and Marketing Technology

Lisa Singer

Event Editorial Manager

Steve Smith

VP, Editorial Director, Events


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