Good riddance, 2020. The year that fogged every media planner's horizon last year leads into a nominally clearer view of recovery in 2021. Consumer confidence, brick and mortar, GDP, consumer journeys; all will rebound...but when, where and in what different form after 2020? In order to grasp the impact of a pandemic year across digital media, MediaPost has recast its annual Forecast event to drill deeper into each of the major channels we cover. Across two days we consult our best sources from CTV to performance media, social to programmatic, account management to OOH; to share how they are redrawing the map to guide them through 2021.
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