January 29, 2019
New York, NY

The Short and Long Game: The Media Plans of 2019 & 2024

MediaPost’s annual Forecast gathering of the media leaders reviews how agencies and their clients have allocated spending for the current year and where they are placing their bets for the next five.

Our editors press senior agency executives on how they are knitting coherent plans from this fragmented media scape of linear and advanced TV, digital display and video, mobile screens, the social and search oligopoly and post-advertising marketing efforts. How are concerns around transparency, brand safety, privacy, the tug of performance metrics and a consolidating media industry impacting immediate planning?

And then we turn to some of our favorite futurists, borrow their crystal balls and predict how current and emerging channels will dominate the media plans of 2024. Are any of the bright shiny objects in tech – blockchain, AI, VR, Internet of Things - worth a solid bet? And how will we manage and secure the data and automation needed to drive such complex systems? Will humans even be doing the 2024 media plan?

We will explore:

  • The state of media budgets in 2019 and how they may change by year’s end
  • Allocation shifts across digital/analog channels and he new customer journey
  • Attention vs. engagement
  • How and where more advanced data are driving media decisions and measuring impact
  • Are marketing and DR budgets supplanting branding and ad spend?
  • The impact of trust and accountability on media decisions
  • Managing the digital oligopoly
  • Blockchain, AI, IoT and the next platforms and media tech to watch
  • Understanding the new consumer and an attention economy  
Join the conversation #MPForecast

Conference Content Programmer

Steve SmithSenior Editor, MediaPost

Previous Forecast Attendees

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Agenda

Tuesday, 01/29

8:00 AM
Registration & Check-In
8:15 AM
Breakfast
8:45 AM
Opening Remarks
MC
Ken Fadner, Chairman, Publisher, MediaPost Communications 
9:00 AM
Forecast 2019 – Fighting the Attention Wars
Consumer attention is as fleeting as it is fragmented, and paths to purchase are as chaotic as they are individual. We ask leading media buyers and brands to reflect on their allocation bets for 2019 and what understanding of consumer attention and decision-making informed them? How have consumer behaviors, brand safety, walled gardens, transparency and the increasing invisibility of advertising shaped their thinking and planning? What has caused them to shift dollars one way or the other? And what course corrections may be necessary by year’s end?
Moderator
Alex Weprin, Editor, Digital News Daily, MediaPost 
PanelistS
David Campanelli, Co-Chief Investment Officer, Horizon Media 
Colleen Hotchkiss, EVP, Managing Director, Zenith 
Oleg Korenfeld, Global Chief Platforms Officer, Wavemaker 
Geoffrey Sanders, Senior Vice President, Growth, Casper 
Albert Thompson, Digital Strategist, Walton Isaacson 
10:00 AM
Coffee Break
10:30 AM
Forecast 2024 – Brave New Media World?
Is technology really driving media to a brighter future of higher creative engagements, personalized interactions with customers, brands that serve rather than sell? Will blockchain technologies build cleaner, more transparent connections across the supply chain, and even between consumers and their media sources? Are VR, AI and IoT moving us to a new stage where the individual customer, their daily habits, locations and wearable tech become the next channels we buy against? Are people the next media?
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
Bonnie Barest, Managing Director, The Media Kitchen 
Sargi Mann, EVP, Digital Strategy – Investments, Havas Media Group 
Israel Mirsky, Executive Director, Global Technology and Emerging Platforms, OMD Worldwide 
Ilana Nolte, President, North America, m/SIX 
Louisa Wong, Chief Transformation Officer, Carat 
11:30 AM
Conference Concludes

Featured Speakers

Bonnie Barest

The Media Kitchen
Managing Director

David Campanelli

Horizon Media
Co-Chief Investment Officer

Israel Mirsky

OMD Worldwide
Executive Director, Global Technology and Emerging Platforms

Ken Fadner

MediaPost Communications
Chairman, Publisher

Colleen Hotchkiss

Zenith
EVP, Managing Director

Oleg Korenfeld

Wavemaker
Global Chief Platforms Officer

Joe Mandese

MediaPost
Editor-in-Chief

Sargi Mann

Havas Media Group
EVP, Digital Strategy – Investments

Ilana Nolte

m/SIX
President, North America

Geoffrey Sanders

Casper
Senior Vice President, Growth

Albert Thompson

Walton Isaacson
Digital Strategist

Alex Weprin

MediaPost
Editor, Digital News Daily

Louisa Wong

Carat
Chief Transformation Officer

Venue

The Yale Club
50 Vanderbilt Avenue
Rooftop
New York, New York, 10017

The Yale Club is located on the corner at 50 Vanderbilt Avenue between 44th and 45th Streets, across from the western entrance to Grand Central Station.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.