Tom Kelshaw

Wavemaker Director of Strategy Platforms & Technology

Tom is Director of Strategy Platforms & Technology at Wavemaker. After building Maxus Australia’s digital media practice, he co-founded Metalworks by Maxus in Singapore. From 2012 to 2016, Metalworks was the largest media agency creative R&D lab, developing partnerships with global/regional technology startups as well as MIT, SUTD, NUS and other leading universities.

Tom has 18 years’ experience in digital marketing, strategy, planning and consulting roles across 5 continents, working with creative agencies, Fortune 500 and fast-growth firms. Tom has delivered award-winning media and creative work for L'Oréal, Heineken, Nestlé, Purina, Diageo and GlaxoSmithKline.

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Discussion: “Alexa, How Do Marketers Deal with All These Voice Assistants?”
Date/Time: 3:30 PM

Reaching consumers on the screens of TV, PCs and mobile devices was relatively straightforward. But those consumers who were looking at screens are now speaking to and hearing from devices through voice assistants that are becoming the standard front end of interactions. Creating an Alexa skill is an elementary stage of where voice assistants are heading. This panel tackles the new world of voice and how and where innovative marketing fits.

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