Sara Bamossy
Pitch Chief Strategy OfficerSara is Pitch’s fearless strategic leader. She brings a broad range of brand and retail experience across global clients including Toyota, P&G, Cadbury, General Mills, and Square Enix. Sara’s specialty is a deep understanding of a wide range of consumer groups and has been consulted by publications such as Ad Age and Forbes for her expertise on Millennials and Boomers. Previously with Saatchi & Saatchi, Sara's strategic thinking has inspired campaigns that have earned numerous industry awards including a Gold Jay Chiat Award, two Effies, and a Cannes Gold Cyber Lion. She graduated Summa Cum Laude from UCLA and completed the distinguished EPWL program at Stanford’s Graduate School of Business. Sara’s personal metric for a well-lived life is a passport full of stamps. She loves travel, as well as coming home and approaching everything with fresh eyes and new ideas.
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Panel: Engaging with the Always-Connected Customer
Date/Time: 10:30 AM
The Net was one thing, which mobile then took to a level of mass portability. The Internet of Things creates a totally new dimension, with constant connectivity the new base of consumer marketing. How do marketers deal with consumers in connected cars with unlimited data plans, homes where devices constantly communicate with each other and wearable gadgetry that never leaves the wrist? This discussion zeros in on getting the right kind of marketing messages to the consumer based on the platform, location and context.
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